As writers, publishers, and believers in the power of language, we know how vital the First Amendment and free expression are to ensuring that books of all kinds are published for readers with every interest, from everywhere. Read more
With 330 million monthly active users on Twitter and 2 billion on Facebook, cutting through the noise can be intimidating and confusing. In this article, we explain how you can make your social media content attractive to readers across all platforms. Read more
It turns out that unlike many other types of “old” media, the physical form of a book provides a really great user experience. A book has a good tactile feel and an easy-to-understand interface that has been around for hundreds (even thousands) of years. Read more
Penguin Random House Audio has been producing award-winning audiobooks for more than thirty years, and is on pace to record more than nine hundred titles in 2017. Many of these books are recorded in our fifteen state-of-the-art in-house studios—five in New York and ten in Los Angeles—which allow us to record all kinds of audiobooks, ranging from single-voice narration to large-scale full-cast recordings with many narrators. Read more
Please note that the advice provided here is for informational purposes only. If you are dealing with serious threats to yourself and your family, or threats of legal action, you should consult with a lawyer. Read more
As we’ve covered in previous posts, the podcasting trend has skyrocketed in recent years. But who are podcast listeners, how many of them are avid readers, and how can authors reach this key market? In this article, we compare readers and listeners to find some common ground. Read more
Our in-house digital video team offers our authors and publishers the highest-quality state-of-the-art video presentations for the largest audiences. Now in our third year of operation, we continue to work with authors from all PRH divisions at our in-house studios, at major author events (BookCon, ComicCon, BookExpo, ALA), and on location for special projects. Read more
Penguin Random House is among a select group of partners, including A&E, BuzzFeed, and others, who are creating video for the newly launched Facebook Watch. Read on to learn more about this initiative and how we’re using it to connect readers with books and authors. Read more
From Apple launch events to Netflix viral campaigns, creating early buzz for a new product in any industry is key to its initial success. Read on to learn more about how marketing/media campaigns in support of pre-orders can help capture that early buzz in the book world. Read more
First-Year Experience (FYE) is a program run by colleges and universities to help students transition from high school to college. To foster student participation in co-curricular events, hundreds of schools across the country include a Common (or Campus) Read as part of their FYE program for incoming freshmen. Read more