News for Authors

Frequently Asked Questions: How Do I Promote My Posts on Social Media?

by Phil Stamper-Halpin|October, 2019

As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more

2009 to 2019: A Decade of Changes in Book Publishing

by Phil Stamper-Halpin|September, 2019

The past decade in book publishing has been a fascinating time for readers, retailers, authors, and publishers alike. The rise of digital, the self-publishing boom, and significant competition from other media products have all changed the landscape of the industry. Read more

More Apps and Tools for Authors

by Phil Stamper-Halpin|September, 2019

As a follow-up to one of our most popular articles from 2017, “11 Apps and Tools to Make Your Writing Sessions More Productive,” we’re back to let you know about the latest apps, tips, and trends (and some book recommendations!) to cut out distractions and get the most out of your writing. Read more

Maximizing Your Author Presence on LinkedIn

by Neda Dallal|September, 2019

LinkedIn is a hugely helpful networking tool, but it might be difficult to figure out how to make this platform work for you as an author. Read on to learn how to maximize your profile and presence on LinkedIn so you can network with the best of them. Read more

Madeline’s Picks: Part 2

by The Author Newsletter Team|September, 2019

As we enjoy the remaining days of summer, here are some reading picks our U.S. CEO recently offered that transcend the seasons.  Read more

On the Rise: Graphic Novels for Young Readers

by Kelly Coyle-Crivelli|August, 2019

A lot has changed in the relationship between graphic novels and librarians or educators over the past decade. The Penguin Random House Library Marketing team is excited to report on the growth of graphic novels in their channel. Read on to learn more about the ways graphic novels for young readers are on the rise. Read more

The Opportunities and Challenges of International Sales

by Neda Dallal|August, 2019

Ever wonder how your books are sold in markets around the world? Read on to learn about how the PRH International Sales team gets your books into countries across the globe. Read more

What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide

by The Author Newsletter Team|August, 2019

On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.
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Summer Reads: Top Five Sales Trends of the Season

by Phil Stamper-Halpin|July, 2019

While beachgoers and staycationers alike get ready for warmer weather, one item ties us all together: a good book. As we reach the second half of the year, we take a look at the genres and books that are trending this season. Read more