News for Authors

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

Retail and Book-Buying Insights from the 2016 Holiday Season

by Andrea Bachofen|February, 2017

The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

Penguin Random House Publishing Highlights: 2016

by The Author Newsletter Team|January, 2017

As we ring in 2017, we look back on the previous year, which was filled with success for many of our talented authors. We look forward to working closely with many of you in 2017, and to celebrating many more successes! Read more

8 New Year’s Resolutions for Writers

by Phil Stamper-Halpin|January, 2017

As we start a new year, it’s common for authors to set goals and resolutions for their writing. In this article, Penguin Random House editors chime in with New Year’s resolution ideas for writers. Read more

All About Media Speaking Engagements

by Phil Stamper-Halpin with Craig Burke|January, 2017

In December, we hosted a webinar on media speaking engagements with Craig Burke, Director and VP of Publicity for Berkley. He answered frequently asked questions about preparing for media speaking engagements of all kinds. Read more

Introducing the Online Author Questionnaire

by The Author Portal Team|December, 2016

We’re excited to announce a major upgrade to the Author Portal: the online Author Questionnaire, which gives you the ability to submit information about yourself and your upcoming titles to help shape marketing and publicity strategies for your next book. We have also updated the Profile Page to make it much easier for you to update personal information in our records. Read on to learn more about how you should use these tools. Read more

Serialized Storytelling: The Comeback Story

by Alana Buckbee|December, 2016

Serialized fiction has had a place in the literary canon for hundreds of years—perhaps thousands if we consider Scheherazade weaving cliff-hangers night after night to outlast her husband’s cruel marital policies. Read more