News for Authors

Litsy: A New Social Network for Book Lovers

by Milena Schmidt|August, 2016

Litsy is a new social network that is generating buzz among readers. The platform is best described as a cross between Instagram, Twitter, and Goodreads, because of its highly visual, short-form, and book-centric nature. Litsy made its debut this spring as an iOS app. (Android and Web versions are currently in development.) Continue reading for an overview of Litsy, and learn how to effectively use it to connect with readers. Read more

The State of the Book App

by Katherine McCahill with Andrea Bachofen|June, 2016

With more than 1.5 million apps available in Apple’s App Store, the business of book apps is a competitive landscape. We spoke with Katherine McCahill, senior director of digital development, to find out how Penguin Random House approaches this space, and what the future of book apps looks like. Read more

Start Using Our Author Fan Page App Today

by Milena Schmidt|July, 2013

Together with the launch of the Author Portal, we introduced a Facebook Fan Page App that we built specifically for Penguin Random House authors.The app allows your followers and visitors to view your titles, read excerpts, and link directly to purchasing options. If you haven’t installed the app yet, here’s a refresher and some tips about how to make it work for you. Read more

Think Mobile

by Sophie McNeill|March, 2013

The most talked-about internet trend of the last year has been the huge growth in mobile browsing, driven by sales of smartphones and tablets. We review some surprising mobile stats and suggest what authors can do to take advantage of this trend.

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Spotlight: Digital Product Innovation

December, 2012

 

The way we transform book content into digital experiences is rapidly evolving.  New devices, screen sizes, and coding requirements are continuously introduced to the marketplace—adding complexity, but also offering great new opportunities to enhance the digital format.

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