Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.
In this marketing tip, we look back on an article of ours that addresses the questions: “Should I have an author newsletter? And how do I start one?” These questions have become even more relevant over the last two years, so read on to find out what’s new in the newsletter space. Read more
You’ve been working hard promoting your book in the months leading up to publication, and now the day is finally here! In this post, you’ll learn some essential tips for writing an effective and enticing pub day email to all your contacts. Read more
As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more
As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. Read more
At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! Read more
How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more
The most important thing to keep in mind when developing your newsletter is that you are writing for people who actively want to hear from you. A newsletter is a great way to get your most-invested readers interested in your new book and to keep in touch between publications. You can also use it to draw attention to your social media channels or find new followers. Read more
Even in this social media age, having a good author website is still important. Websites give authors credibility and act as their home on the web, directing information-seekers to where they can buy the book, connect with the author on social media, or book the author for a speaking engagement.
Email is anything but dead. It’s a vital part of any marketing plan, allowing you to reach readers easily at any time. But with all the inbox competition that emails face each day, how can you make your emails stand out? And if you’re new to email marketing, where should you begin? Here are 10 tips for making your email program shine.