News for Authors

Introducing the Penguin Random House Author Alerts Program

by Cassie Spencer|November, 2016

At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! Read more

Tips on How to Create Your Online Community

by Emily Condlin|June, 2016

How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more

Newsletter Know-How: Ways to Effectively Reach Readers

by Mary Stone|November, 2015

The most important thing to keep in mind when developing your newsletter is that you are writing for people who actively want to hear from you. A newsletter is a great way to get your most-invested readers interested in your new book and to keep in touch between publications. You can also use it to draw attention to your social media channels or find new followers. Read more

10 Tips for a Successful Author Website

by Chris Sigfrids|September, 2014

Even in this social media age, having a good author website is still important. Websites give authors credibility and act as their home on the web, directing information-seekers to where they can buy the book, connect with the author on social media, or book the author for a speaking engagement.

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10 Tips for More Effective Email Marketing

by Jessica Loffredo|May, 2014

Email is anything but dead. It’s a vital part of any marketing plan, allowing you to reach readers easily at any time. But with all the inbox competition that emails face each day, how can you make your emails stand out? And if you’re new to email marketing, where should you begin? Here are 10 tips for making your email program shine.

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Is Email Worth It?

by By Sophie McNeill|December, 2013

Lately it seems that we spend a lot of time talking about social media, and much less time on email. But with the rise of smartphones and tablets, email is more accessible than ever before. Is email still a worthwhile tool for communicating with readers? If so, how do we get the most out of it?

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Think Mobile

by Sophie McNeill|March, 2013

The most talked-about internet trend of the last year has been the huge growth in mobile browsing, driven by sales of smartphones and tablets. We review some surprising mobile stats and suggest what authors can do to take advantage of this trend.

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Monthly Marketing Tip: Email Tips & Tricks

by Jessica Loffredo|October, 2012

Email newsletters are a great way to stay connected with readers. From promoting your new books to keeping your readers engaged between publications, email can strengthen your relationship with your fan base.

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