News for Authors

What Factors Influence an Impulse Buy? (Infographic)

by Zemen Kidane|June, 2017

Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more

How to Use Visuals to Strengthen Your Social Media Posts

by Jennifer Clare|May, 2017

Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. Read more

Trends in Book Discovery [Infographic]

by Jill Greto|April, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more