News for Authors

Cracking the Asian Markets: Sales and Promotional Opportunities for Children’s Books

by Christine Swedowsky|May, 2017

The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

Small World: What’s New in International Sales

by Sophie McNeill|November, 2014

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.

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