News for Authors

Persona: How We Use Reader Segmentation to Extend Your Books’ Reach

by The Author Newsletter Team|March, 2019

To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. Read more