News for Authors

Cracking the Asian Markets: Sales and Promotional Opportunities for Children’s Books

by Christine Swedowsky|May, 2017

The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more

Retail and Book-Buying Insights from the 2016 Holiday Season

by Andrea Bachofen|February, 2017

The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

Five Unexpected Places We Sell Your Books

by Pam Roman|October, 2016

The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re no doubt familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams-Sonoma, Pottery Barn, and more. Read on to learn about five key places where we sell your books. Read more

Small World: What’s New in International Sales

by Sophie McNeill|November, 2014

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.

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How Selling Online is Shaping Cover Design

by Emily Condlin|October, 2014

A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well.

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Building Support for Breakout Books

by Milena Schmidt and Katherine Fleming|March, 2013

Every year, Random House, Inc.’s imprints publish hundreds of new titles by authors who don’t yet have an established fan base or sales history. Every book is acquired with the expectation of bringing it to the widest audience.

While there is not a single recipe for doing this, we keep analyzing and learning from what has worked before, and finding new ways to apply the success factors to other books. Read more

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Was it a Digital 2012?

by Jeff Weber|February, 2013

The online book market moves so fast that we frequently have to take a step back and reevaluate. In that spirit, I recently reflected on four key trends that we saw in both the eBook and physical book sales numbers for our online accounts last year.

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Spotlight: Managing Store Inventory

by Sophie McNeill|October, 2012

Vendor Managed Inventory (VMI) is a hot topic in business circles and a capability that Random House has been developing for some time. To get at the meaning behind the management-speak, we sat down with Nihar Malaviya, our SVP, director of  strategy, analytics & program development, and Alyssa Oles, manager of supply chain projects and business analytics.

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The Front Lines: Random House Field Sales

July, 2012

Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.