The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more
The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re no doubt familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams-Sonoma, Pottery Barn, and more. Read on to learn about five key places where we sell your books. Read more
The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.
A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well.
by Milena Schmidt and Katherine Fleming|March, 2013
Every year, Random House, Inc.’s imprints publish hundreds of new titles by authors who don’t yet have an established fan base or sales history. Every book is acquired with the expectation of bringing it to the widest audience.
While there is not a single recipe for doing this, we keep analyzing and learning from what has worked before, and finding new ways to apply the success factors to other books. Read more
The online book market moves so fast that we frequently have to take a step back and reevaluate. In that spirit, I recently reflected on four key trends that we saw in both the eBook and physical book sales numbers for our online accounts last year.
Vendor Managed Inventory (VMI) is a hot topic in business circles and a capability that Random House has been developing for some time. To get at the meaning behind the management-speak, we sat down with Nihar Malaviya, our SVP, director of strategy, analytics & program development, and Alyssa Oles, manager of supply chain projects and business analytics.
Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.