We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more
Your author website can be a key resource for your fans. Use these design, content, and discoverability tips to refresh your site. Read more
Did you know that traffic from search engines usually makes up 50 to 60 percent of traffic to any website? Also, visitors from search engines such as Google and Yahoo are likely to be your most valuable visitors, because they searched for your content! Following these simple tips should help your site get more visitors from search engines.