News for Authors

Using Facebook and Twitter Analytics to Shape Your 2017 Social Media Goals

by Emily Hughes|December, 2016

Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. Read more

Verify Your Twitter Account

by Milena Schmidt|September, 2016

Twitter recently made headlines by allowing all its users to request a verified account on the platform. A verified account is easily identified by a blue checkmark, which means it has been recognized as authentic. Prior to this announcement, verification on Twitter was limited to very public figures, companies, brands, and a few exclusive others. Read more

Reaching Readers Through Social at Penguin Random House

by Emily Hughes|April, 2016

The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more

New Year’s Resolution for Authors: Find Your Social Media Joy

by Brandi Larsen|January, 2016

With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more

Picture-Perfect Social Media Profile Photos

by Milena Schmidt|December, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more

Twitter Fiction Festival 2015

by Milena Schmidt|May, 2015

Save the date and mark your calendars. #TwitterFiction Festival will return from May 11 through May 15, pushing the boundaries of storytelling to bring fiction to life on Twitter—and onstage during an exclusive live event in New York City.

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Birdwatching: New Twitter Analytics

by Emily Hughes|October, 2014

Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights.

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#TwitterFiction Festival Ignites Innovative Storytelling

by Milena Schmidt|April, 2014

Authors across numerous publishers, including Penguin Random House, recently transformed Twitter into a forum for experimental storytelling during #TwitterFiction Festival 2014. The festival, which took place March 12 through 16, was a partnership among the Association of American Publishers, Penguin Random House, and Twitter. It resulted in a five-day round-the-clock global literary event that reached 50 million people on Twitter.

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You Are What You Tweet: Twitter Dos and Don’ts

by Milena Schmidt|March, 2014

In an age where we are defined by social media, it’s constructive to make a good impression when engaging with others. Each platform comes with its own rules of etiquette, which leaves many people feeling like outsiders until they catch on. This can be true of Twitter, as new users decipher the use of RT or MT, and fret over whom to follow back. Play by the rules and use common sense, and you’ll have the best chance of being rewarded with responsive followers. Keep in mind: You are what you tweet.

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Explore the Literary Side of Twitter with BookVibe

September, 2013

Have you ever wondered what your followers on Twitter are reading and what they are saying about books? A new book discovery tool called BookVibe lets you keep up with book trends, find new reads, and tune in to book chatter on Twitter. BookVibe utilizes a sophisticated algorithm to scour the Twittersphere for conversations about books, measure online buzz, and detect sentiment around books. Read more