News for Authors

New Pathways to Readers: Emerging Technology

by Milena Schmidt|June, 2018

Emerging technologies from chatbots to voice assistants are changing every aspect of our lives. As consumers embrace new tech, many industries, including book publishing, are using these mediums to connect with existing and new audiences. Read more

Five Trends in Search Engine Optimization (SEO) for Authors

by Phil Stamper-Halpin|May, 2018

We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more