News for Authors

This was an exciting week for the Penguin Random House team, as we unveiled our new brand identity. Our new corporate wordmark will be paired with each of the company’s 250 widely recognized and respected publishing divisions, imprints, and brand symbols worldwide. This new brand identity reflects the merged company’s values, goals, and strengths, including its unique position in the international marketplace for books and its commitment to the diverse and distinct publishing houses that serve as creative homes for many of the world’s most beloved authors and books.  Penguin Random House partnered with New York–based design agency Pentagram to develop the brand identity.

What happens to a manuscript after it leaves an editor’s desk? This video explores the next critical steps in the pre-publishing process, from copy editing the text to designing and coding each interior page so the book renders beautifully in print and digital formats. Watch the video and go behind the scenes of preparing a manuscript for print and eBook production.

One of the most exciting aspects of any book’s publication is the design of its cover.

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The way we transform book content into digital experiences is rapidly evolving.  New devices, screen sizes, and coding requirements are continuously introduced to the marketplace—adding complexity, but also offering great new opportunities to enhance the digital format.

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The upcoming holiday season is the most important selling season in the year, but it also presents special challenges for independent book retailers. Just when it is most important to have lots of staff on the selling floor, helping customers and recommending gifts, it also becomes crucial to keep key titles in stock, which demands time in the back office, tracking consumer demand and sourcing inventory.

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Random House’s sales team, the largest in the industry, does a lot more than take book orders in retailers’ back offices. Our reps, who have always been passionate advocates for our books and valued sources for book recommendations, have now expanded their role to reach a much broader circle of book lovers. Of course, they still work with booksellers, but they also present our books to librarians and specialty retailers, organize events for readers in their communities, and actively build buzz through blogs and social networks. They are local marketers par excellence, and their combined efforts have become essential in raising awareness of titles in their communities and beyond.

Many people and teams work behind the scenes at Random House to bring each book to the widest possible audience. Here, you’ll meet some of them and learn more about what’s involved, from editorial and design through production, marketing, sales, and distribution.

Each summer, just in time for vacation season, the Audio Publishers Association (APA) and the Association of American Publishers (AAP) join forces for the June is Audiobooks Month initiative, a marketing program dedicated to promoting the audiobook format. Many of the activities are part of the Get Caught Listening awareness campaign, which includes media outreach, a video contest, advertising in industry publications, and the APA Author Tea event at BookExpo America.

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