News for Authors

Behind the Scenes: Designing Your Book’s Cover

by Helen Yentus|July, 2016

In all areas of production, a great deal of time and thought is put into how to attract readers and turn them into lifelong fans of your work. But authors rarely get to see this process. For this article, we interviewed Helen Yentus, art director at Riverhead, and asked her to guide us through the multifaceted world of cover design. Read more

What Our Editors Look for on an Opening Page

by Phil Stamper-Halpin|July, 2016

While titles, covers, and marketing copy are all important ways to attract a reader to your book, the first page of the book itself has an equally critical role: it offers readers a glimpse of your writing style and the story that follows. Read more

Connecting with Readers on Facebook Live

by Milena Schmidt|July, 2016

Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more

Social Responsibility and Storytelling at Penguin Random House [Video]

by Jessica McIntyre and Melanie Fallon-Houska|July, 2016

We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. Read more