News for Authors

January, 2016

Penguin Random House Publishing...

January, 2016

Building the Best Relationship with...

January, 2016

New Year’s Resolution for Authors:...

Barnes & Noble Affiliate Program Update

by Del Scott|January, 2016

Does your website use affiliate tracking for your retailer links? Then don’t miss this important Barnes & Noble Affiliate Program update.

Read more

5 Fun Ways We’re Reaching Readers in 2015

by The Author Portal Team|December, 2015

Throughout 2015, the teams at Penguin Random House have rolled out many innovative programs aimed at introducing our books to the widest possible audiences. Read on to learn about some of the ways we have reached new readers in 2015, and how you can get involved.
Read more

The Business of Blurbing

by The Author Portal Team|December, 2015

Soliciting blurbs makes many authors anxious—even though gaining an endorsement from someone you greatly admire can be an ego boost and an asset to your book. But the solicitation process also requires a sense of realism and practicality. We talked to four Penguin Random House editorial team members about the process of blurbing. Read more

Picture-Perfect Social Media Profile Photos

by Milena Schmidt|December, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more

Maintaining Continuity: Tales from the Copy Editor

by Milena Schmidt|November, 2015

We recently learned about the challenges authors face in maintaining continuity while writing. Fortunately, a key stage in the editorial process helps ensure that a book is, ultimately, the best version of itself it can be. Some authors have been known to praise copy editors as publishing’s unsung heroes. We checked in with a Random House copy editor to learn about what she looks for in a manuscript and how she gets the job done. Read more

Five Key Trends in the Book Market

by Sophie McNeill |November, 2015

What proportion of adults still read books? Are ebooks continuing to grow? Are independent bookstores hurting? What is the future of ereading? The last couple of months have seen the release of some illuminating market data and a flurry of informative media articles. We look at what this information may mean for the overall health and direction of our industry. Read more

Newsletter Know-How: Ways to Effectively Reach Readers

by Mary Stone|November, 2015

The most important thing to keep in mind when developing your newsletter is that you are writing for people who actively want to hear from you. A newsletter is a great way to get your most-invested readers interested in your new book and to keep in touch between publications. You can also use it to draw attention to your social media channels or find new followers. Read more