News for Authors

August, 2017

Editor Tip: 6 Ways to Strengthen Your...

August, 2017

How Penguin Random House Gets Your...

August, 2017

How to Connect with Fans on Goodreads

Between the Lines: A New Series from Penguin Random House & Creative Live

by The Author Newsletter Team|August, 2017

Calling all creators! Penguin Random House and CreativeLive, an online education platform with a creative community of experts, are proud to present a free series starting August 10, modeled on the successful 30 Days of Genius series. CreativeLive worked with authors from John Grisham to Margaret Atwood, who reveal what storytelling means to them and describe the stories that inspired their work. Read more

11 Apps and Tools to Make Your Writing Sessions More Productive

by Phillip Stamper-Halpin|July, 2017

Whether you write fifty words a day or five thousand, you have a writing process that works for you. Whatever your process, we suggest some tips on how to cut distractions and get the most out of your writing sessions. Read more

Out of Print: Turning Books into Merchandise

by The Author Newsletter Team |July, 2017

Penguin Random House recently acquired Out of Print, the pioneering creator and retailer of licensed illustrated literary-themed products. Read on to learn more about the new addition to the PRH family and find out how to get 50 percent off your next Out of Print order. Read more

How to Boost Your Reach with Newsletter Segmentation

by Cassie Spencer |July, 2017

As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. Read more

What Factors Influence an Impulse Buy? (Infographic)

by Zemen Kidane|June, 2017

Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more

Step-by-Step Guide to the Interior Design Process for an Illustrated Novel

by Stephanie Moss|June, 2017

The process for an illustrated novel can vary based on the amount and intricacy of art and the schedule and complexity of the manuscript. View the presentation below to learn how Random House Children’s Books brings a story from a manuscript to finished book. Read more

How to Refresh Your Author Website

by Brandi Larsen|June, 2017

Your author website can be a key resource for your fans. Use these design, content, and discoverability tips to refresh your site. Read more