News for Authors

June, 2015

What to Know About the New Author...

June, 2015

A New Tool for Tracking Your Sales

June, 2015

The Best of Connect with Readers

Introducing the New PenguinRandomHouse.com

by Emily Condlin and Amy Brinker|May, 2015

We’re excited to announce the launch of PenguinRandomHouse.com, our new public-facing website, which showcases Penguin Random House titles and makes it easier than ever for consumers to find their next great read. The new site, created in-house, also offers enhanced author information and other features to connect authors and readers more seamlessly than ever.

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Try Before You Buy

by Matt Schwartz|May, 2015

Previewing books has become increasingly important in helping readers decide to buy. A recent study found that 18 percent of respondents had read a sample of a book or looked through it in person, and liked it enough to make the purchase. More anecdotally, we often see a spike in sales when titles are placed into sampling programs, and a drop in sales when titles are withdrawn.

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Twitter Fiction Festival 2015

by Milena Schmidt|May, 2015

Save the date and mark your calendars. #TwitterFiction Festival will return from May 11 through May 15, pushing the boundaries of storytelling to bring fiction to life on Twitter—and onstage during an exclusive live event in New York City.

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The State of the eBook

by Emily Condlin|April, 2015

Recent reports suggest that eBook growth has plateaued and millennials haven’t been adopting digital reading at the same rate as their parents. Are eBooks still the future?

We sat down with Liisa McCloy-Kelley, Vice President, Director, eBook Development and Innovation, to learn more about the eBook landscape and how the format is developing.

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Brightly: Helping Parents Raise Lifelong Readers

by Milena Schmidt|April, 2015

Parents who love to read want to share that passion with their children and bond over books. But busy lifestyles often get in the way of developing this connection. Enter Brightly, a new online resource that makes it a little easier, and a lot more fun, for moms and dads to raise children who love to read. Through thoughtful recommendations, expert tips, and fun ideas, Brightly inspires moms and dads to create reading lives for their families.

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Developing Your Author Voice

by Sophie McNeill|April, 2015

Social media can be a powerful tool for authors, enabling them to form meaningful connections with readers. But for many authors, trying to figure out the right approach can lead to a series of questions: What should I post about? What sort of tone should I use? How can I connect the conversations I am having online with offline events such as book tours? We caught up with Dan Blank, founder of WeGrowMedia and last month’s webinar speaker, to find out what advice he typically offers authors.

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Comp Titles—An Elevator Pitch for Your Book

by Andrea Bachofen|February, 2015

Every author’s work is unique. And yet, early in the publishing process, authors are often asked by agents or publishers to provide comparison (“comp”) titles. We asked Penguin Random House editorial, sales, and analytics teams why comp titles are important, what makes for a meaningful comp, and how to find them if you are asked.

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