News for Authors

October, 2015

Moment of Truth: Trends in Nonfiction...

October, 2015

On Writing: Creating Characters and...

October, 2015

Live Chats and Engaging with Readers

The State of the Audiobook

by MILENA SCHMIDT|September, 2015

A survey released last month by the Audio Publishers Association (APA) shows that the audiobook category grew disproportionately, in both titles published and unit sales, compared to the overall book industry in 2014. The APA’s annual sales survey revealed that sales in the audiobook category totaled more than $1.47 billion in 2014, up 13.5 percent from 2013, and the category also saw a significant increase in the number of titles published. The survey attributed that growth to the growing popularity of digital downloads and increased awareness of the audiobook format. Read more

Ten-Minute Tip—Your Amazon Author Page

by Andrea Bachofen|September, 2015

Updating your Amazon Author Page may not be top of your to-do list on a sunny September afternoon. However, these are some of the highest-traffic author-related pages on the Web. Ten minutes spent updating your page could well pay dividends in terms of discoverability for you and your titles. We show you why and how to optimize your page using Amazon Central. Read more

Why Followers, Influencers, and Brands Should Be Your Best Friends

by Carly Gorga|September, 2015

Relationships can be hugely important in book publishing, and often these relationships begin with the author. Whether it’s an author’s relationship to his or her followers, a group of influencers, or particular brands, these connections can significantly impact the success of a book. This article explores some of these connections, citing examples of  relationship-driven campaigns that worked. I should note that although these strategies were used for cookbooks, the ideas are applicable to all genres, with a bit of creativity and flexibility. Read more

You Click, Brightly Donates

by Sophie Mcneill|September, 2015

Helping parents raise lifelong readers and book lovers is what Brightly is all about. That’s why Brightly is partnering with Save the Children to donate books to families in need. Read more

Fair Game: The Four Factors that Define Fair Use

by Emily Condlin|August, 2015

The widespread availability of copyrighted works on the Internet sometimes gives the impression that using or reproducing that material without permission is fair game. But despite its ostensible availability, not all content is free for the taking. Over time, U.S. courts and Congress have developed standards for determining when a use is “fair” and does not infringe copyright. Read more

How Do You Know When You’re Done Writing?

by MILENA SCHMIDT|August, 2015

At some point, every author has grappled with the question of how to know when you’re done writing your work-in-progress. From obsessing over the last few lines to getting lost in endless revisions, it’s hard to know when you’ve crossed the finish line from manuscript to final book. We asked Penguin Random House authors and editors to share how they know a book is truly done. Read more

How to Create Ambassadors for Your Book

by Sophie Mcneill|August, 2015

When we think about how authors can promote their books, we often think about their websites and social media reach. But did you know that some of your biggest assets may be closer to home: your friends, family, acquaintances, and other connections? We caught up with Christina Foxley, senior marketing manager for Harmony Books, to find out what advice she typically offers to help authors build their networks and create ambassadors for their books. Read more