News for Authors

July, 2016

Behind the Scenes: Designing Your...

July, 2016

What Our Editors Look for on an Opening...

July, 2016

Connecting with Readers on Facebook...

Social Responsibility and Storytelling at Penguin Random House [Video]

by Jessica McIntyre and Melanie Fallon-Houska|July, 2016

We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. Read more

The Evolution of Copy in Marketing Your Book

by Phil Stamper-Halpin|June, 2016

Behind the scenes, your Penguin Random House teams are hard at work crafting copy that will draw readers in with a few sentences while still getting across your book’s essence. From web copy to flap copy, this relatively veiled field of publishing has evolved for all genres over the last decade. Read more

The State of the Book App

by Katherine McCahill with Andrea Bachofen|June, 2016

With more than 1.5 million apps available in Apple’s App Store, the business of book apps is a competitive landscape. We spoke with Katherine McCahill, senior director of digital development, to find out how Penguin Random House approaches this space, and what the future of book apps looks like. Read more

Tips on How to Create Your Online Community

by Emily Condlin|June, 2016

How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more

Meet ReadItForward.Com and Get Involved

by Alana Buckbee|June, 2016

Read It Forward’s audience of avid readers is eager to hear directly from authors. (The average Read It Forward member reads sixty-two books per year!) Our site gives authors a platform to showcase their passions, their talents, and their own reading taste for our audience. Read more

Social Listening: 3 Case Studies

by April Flores with Andrea Bachofen|May, 2016

Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.

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Trends in Podcasting, and What Podcasts Should Be on Your Radar?

by Phil Stamper-Halpin|May, 2016

Podcasting, in its early forms, dates back to the early to mid-2000s. Dubbed an experiment by The Guardian in 2004, this twist on radio broadcasting blossomed into an entirely new kind of medium. But by the end of the decade, interest declined as streaming services, from Spotify to Netflix, took the main stage. Read more