News for Authors

June, 2016

The Evolution of Copy in Marketing Your...

June, 2016

The State of the Book App

June, 2016

Tips on How to Create Your Online...

Meet ReadItForward.Com and Get Involved

by Alana Buckbee|June, 2016

Read It Forward’s audience of avid readers is eager to hear directly from authors. (The average Read It Forward member reads sixty-two books per year!) Our site gives authors a platform to showcase their passions, their talents, and their own reading taste for our audience. Read more

Social Listening: 3 Case Studies

by April Flores with Andrea Bachofen|May, 2016

Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.

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Trends in Podcasting, and What Podcasts Should Be on Your Radar?

by Phil Stamper-Halpin|May, 2016

Podcasting, in its early forms, dates back to the early to mid-2000s. Dubbed an experiment by The Guardian in 2004, this twist on radio broadcasting blossomed into an entirely new kind of medium. But by the end of the decade, interest declined as streaming services, from Spotify to Netflix, took the main stage. Read more

6 Tips for Writing an Engaging Author Blog Post

by Milena Schmidt|May, 2016

Engaging blog posts are a great way to connect with fans and give readers another reason to visit your site. Whether you’ve been thinking about starting an author blog or already have one, we’ve gathered tips to help create engaging posts that will inspire readers to revisit your site and share your content.   Read more

Trends in Book Discovery [Infographic]

by Jill Greto|April, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more

Reaching Readers Through Social at Penguin Random House

by Emily Hughes|April, 2016

The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more

5 Steps to Creating Great Digital-Video Metadata

by John Clinton|April, 2016

As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more