News for Authors

December, 2016

Introducing the Online Author...

December, 2016

Serialized Storytelling: The Comeback...

December, 2016

50% of Your PEN Membership Dues Shared...

Using Facebook and Twitter Analytics to Shape Your 2017 Social Media Goals

by Emily Hughes|December, 2016

Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. Read more

Two Ways We’re Connecting Readers with Books this Holiday Season

by The Author Newsletter Team|December, 2016

Holiday gifts come in all shapes and sizes (we prefer the book-shaped kind), and there’s more than one way to give. Holiday giving is not only about giving gifts, but also about giving back. Read more

The State of the Book Club

by Casey Blue James|November, 2016

Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more

Educator Events: Connecting Authors with Educators

by Michael Gentile|November, 2016

From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. Read more

Frequently Asked Questions About Amazon Author Pages

by Penguin Random House Amazon Sales Team|November, 2016

In summer 2016, the Penguin Random House Amazon sales team met with the head of the Author Central team to discuss frequently asked questions about author photos, new titles, and reader notifications. Here are those questions and answers: Read more

Introducing the Penguin Random House Author Alerts Program

by Cassie Spencer|November, 2016

At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! Read more

How Our Children’s and Teen Library Marketing Teams Reach Patrons and Librarians

by Phil Stamper-Halpin|October, 2016

Libraries are—and always have been—an important part of communities, and according to a recent Pew Research poll, most Americans share the same view. From tech camps and Wi-Fi to increased ebook presence, libraries have been challenged to shift resources and services to meet the needs of the twenty-first-century digital world. Read more