News for Authors

July, 2017

11 Apps and Tools to Make Your Writing...

July, 2017

Out of Print: Turning Books into...

July, 2017

How to Boost Your Reach with Newsletter...

What Factors Influence an Impulse Buy? (Infographic)

by Zemen Kidane|June, 2017

Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more

Step-by-Step Guide to the Interior Design Process for an Illustrated Novel

by Stephanie Moss|June, 2017

The process for an illustrated novel can vary based on the amount and intricacy of art and the schedule and complexity of the manuscript. View the presentation below to learn how Random House Children’s Books brings a story from a manuscript to finished book. Read more

How to Refresh Your Author Website

by Brandi Larsen|June, 2017

Your author website can be a key resource for your fans. Use these design, content, and discoverability tips to refresh your site. Read more

Our Continued Commitment to Print

by Annette Danek-Akey|May, 2017

It’s been well documented, after years of debate and concern, that print books are here to stay and can easily coexist with digital books. We have many successful digital imprints across Penguin Random House, but we also have a continued commitment to print. Read on to learn more about how our fulfillment teams support our print books and authors. Read more

Cracking the Asian Markets: Sales and Promotional Opportunities for Children’s Books

by Christine Swedowsky|May, 2017

The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more

How to Use Visuals to Strengthen Your Social Media Posts

by Jennifer Clare|May, 2017

Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. Read more

How Authors Can Protect their Privacy in 2017

by Phil Stamper-Halpin|April, 2017

From logging in to your website, blog, and social accounts to emailing book-related materials, staying on top of cybersecurity is more important than ever. Thankfully, with each new threat come new tools to block it and keep your identity and data safe from harm. Below are some specific tips and best practices for protecting your privacy. Read more