Jan 6, 2015

Penguin Random House Publishing Highlights: 2014

As we ring in 2015, we look back on a year filled with success for many of our talented authors. Continue reading to see some of those highlights at a glance. We look forward to working closely with all of you in 2015, and to celebrating many more successes! (more…)

Jan 6, 2015

Lights, Camera, Action: A New Video Studio for Penguin Random House

By Andrea Bachofen

Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.

To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. (more…)

Jan 6, 2015

Tips for Getting More Traffic from Search

By Sue Wiker

Did you know that traffic from search engines usually makes up 50 to 60 percent of traffic to any website? Also, visitors from search engines such as Google and Yahoo are likely to be your most valuable visitors, because they searched for your content! Following these simple tips should help your site get more visitors from search engines. (more…)

Dec 1, 2014

’Tis the Season—Give Books and Give Back

By Emily Condlin

Year after year, books are a favorite gift choice for shoppers during the holiday season. What more thoughtful way to show someone you care than with a book? This year, you can promote the gift of books and reading during the giving season, on- and offline. Keep reading to learn how you can join Penguin Random House to give books and give back. (more…)

Dec 1, 2014

Up Close and Personal: New Consumer Event Formats

By Sophie McNeill and Milena Schmidt

Traditional consumer events such as book tours and press events have long been an important part of the publishing mix, and continue to be vital in spreading the word about a new book. But Penguin Random House has also been looking for new ways to connect readers directly with their favorite authors—by inviting super-fans to live events that are bold, exciting, and fun. (more…)

Dec 1, 2014

Facebook Updates You Should Know About

By Ben Steinberg

Facebook recently announced a number of updates to their site that will impact how you and your fans interact. We summarize the highlights and recommend some actions you might take. (more…)

Oct 29, 2014

SMALL WORLD: WHAT’S NEW IN INTERNATIONAL SALES

By Sophie McNeill

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales. (more…)

Oct 29, 2014

9 Ways to Prepare for Your On-Sale Date

By Andrea Bachofen

For debut and seasoned authors alike, the time just before your book’s publication can be simultaneously exciting and nerve-racking. To help with the latter, we asked a few Penguin Random House authors and editors to offer their best advice for authors nearing their publication date. (more…)

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Oct 21, 2014

Making Time for Social Media: An Introduction to Hootsuite [Video]

By Chris Sigfrids

Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features. (more…)

Oct 6, 2014

How Selling Online is Shaping Cover Design

By Emily Condlin

A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well. (more…)

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