At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2025, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Happy 2025! As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2024. We are excited to work closely with many of you this year, and to celebrate more coming accomplishments!
Across three sessions this year, Author University hosted hundreds of guests to discuss insights on various parts of the author life. We’ll be back with more live sessions in the new year—but if you’re unfamiliar with Author U seminars or missed any of the live sessions this year, we’re looking back at our 2024 panels with some key tips and takeaways to get you started!
The time surrounding your onsale date is usually the best window for promoting your book. But after the initial marketing and publicity push is over, how do you help your book keep its momentum? We sat down with Brad Meltzer, Angela Montoya, Hampton Sides, and a few experts from the Penguin Backlist team to talk about boosting your backlist.
We on PRH’s Author Development Team love to provide authors with resources and guidance for every part of the publishing journey. From the monthly Author Newsletter, Author University, and the Author Playbook, here are some of our most popular marketing tips and other resources that you may want to check out!
In recent global cybersecurity news, a compilation of nearly 10 billion passwords used by individuals all over the world was leaked on a popular hacking forum. Cybersecurity experts warn that criminals will use many of the leaked passwords for credential stuffing, a type of cyberattack where stolen login credentials are used to gain access to user accounts. These leaked passwords, especially when combined with previous password leaks, could contribute to data breaches, financial fraud, and identity theft across the nation.
The PRH Author Development team wants to hear from you! Please take this five-minute survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal.
Whether you’re an Instagram pro or a TikTok novice, every author can benefit from the free in-app tools, resources, and analytics that social media platforms make available to their users. Read on for our best tips on how to use these offerings to level up your social media presence! Read more
One registration gets you access to both sessions as well as the social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most.
Thinking about starting a newsletter? As an author, you may have a lot to say beyond the content of your book, and an email newsletter can be a great medium for this. In this article, we cover the basics of creating and launching your own newsletter.