News for Authors

TikTok Tips from the Booktokers Reimagining the PRH Account

by Kelsey Manning |March, 2022

Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.

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Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more