June, 2013
ARTICLES FROM June 2013
Trends in Consumer Book Buying [Infographic]
by By Milena Schmidt and Mina Park|June, 2013
How do people learn about new books? What types of books are they buying? What formats are they selecting? Consumer insights play an important role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. During a recent industry event at Random House, Carl Kulo of Bowker Market Research shared highlights from their 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review.
Anti-Piracy Reporting Tool Added to Author Portal
June, 2013
Penguin Random House takes the prospect of piracy of its books very seriously, and is committed to providing the most effective anti-piracy service to its authors. Every title published by Penguin Random House is covered globally under our agreement with Digimarc Guardian (formerly Attributor), a leading solution for disrupting the distribution of pirated content. Read more
Do You Have Klout?
by Milena Schmidt|June, 2013
Perhaps you’ve heard of Klout, the website that assigns you a score based on your social media influence and awards perks to high-scoring influencers. Klout frequently makes headlines for its rewards, which most recently included VIP access to American Airlines airport lounges. Now you’re wondering whether you’ve got Klout, how much of it you have, and how to get more.