News for Authors

How Authors Can Use E-Courses to Boost Their Brand

by Stephanie Bowen|June, 2019

Online learning is a popular medium for readers and authors alike. E-courses can help you connect with your existing audience and expand your fan base by offering engaging, instructive content that goes beyond your book itself. In this article, we explore what makes an online course successful and how to determine if creating one is the right strategy for you and your book. Read more

Frequently Asked Question: Should I Start My Own Author Newsletter?

by Phil Stamper-Halpin|June, 2019

As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more

Introducing: Madeline’s Picks!

by The Author Newsletter Team|June, 2019

When you’re the CEO of the biggest book publisher in the country, you’ve got a pretty long books-to-read list! Our undaunted leader/reader, Madeline McIntosh, gives us a peek at some of her favorite recently published books—novels, business titles, memoirs, and everything in between. Find something fresh to enjoy, recommended by someone who seriously, seriously reads books. Read more