At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2025, a report that anticipates consumer sentiment and behaviors we may see during the coming quarter.
Impersonation has become an increasingly popular tactic used by bad actors in the publishing space, leading to significant personal and professional harm. Recently, the PRH Corporate Information Security Team has been notified of several phishing schemes in which employees at PRH and other publishing-industry companies are being impersonated to target authors and agents.
In this newsletter and through Author University events, we at Author Development have frequently recommended forming connections with readers and bookish content creators to help build your audience. When you’re starting out, forging those connections can be tricky. To help, we spoke with three bookish content creators about how they prefer to interact with authors online.