At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2025, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Video’s role in reaching consumers is ever-growing, and we want to help you reach new audiences! The PRH video team is putting together a database of authors interested in making YouTube content and would love all who are interested to fill out this survey. We’re especially interested in people who consider themselves subject matter experts. https://bit.ly/415DLP9
Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.