Many people and teams work behind the scenes at Random House to bring each book to the widest possible audience. Here, you’ll meet some of them and learn more about what’s involved, from editorial and design through production, marketing, sales, and distribution.
From June 4–7, publishers, booksellers, agents, librarians, and authors come together in New York City for BookExpo America (BEA), the largest gathering of book trade professionals in North America. While other international book conferences like the Frankfurt Book Fair or the London Book Fair serve primarily as global marketplaces for foreign rights, BEA is dedicated first and foremost to bookselling and booksellers.
During the weeklong event, publishers exhibit upcoming publications and present their publishing programs to a series of booksellers and distributors in individual meetings. Our PR teams support individual author events or book signings and distribute promotional materials as well. Read more
Each summer, just in time for vacation season, the Audio Publishers Association (APA) and the Association of American Publishers (AAP) join forces for the June is Audiobooks Month initiative, a marketing program dedicated to promoting the audiobook format. Many of the activities are part of the Get Caught Listening awareness campaign, which includes media outreach, a video contest, advertising in industry publications, and the APA Author Tea event at BookExpo America.
Pinterest’s meteoric rise has made it the number three social network, behind Facebook and Twitter. As Pinterest develops, people are using it to go beyond recipes and home décor. Here, we suggest ways authors can use Pinterest to build their brands and generate useful traffic. Read more