Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.
The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.
There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.
Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.