News for Authors

Everything You Need to Know About Cover Reveals

by Phil Stamper-Halpin|January, 2021

Your book’s cover reveal is one of your first chances to build buzz for your upcoming project. In this article, we go over the ins and outs of what makes a successful cover reveal. Read more

What’s New on Instagram and Twitter

by Phil Stamper-Halpin|December, 2020

If you haven’t been on social media in a while, you might be surprised to see some big changes from a couple of the major sites. From Fleets to Reels, here’s everything you need to know about what’s new on Instagram and Twitter. Read more

How to Hone Your Virtual Speaking Skills

by Neda Dallal|November, 2020

Now that virtual events are the norm, you might be wondering how to prepare for and take the fullest advantage of your virtual speaking engagements. Read on to set yourself up for speaking success on virtual platforms. Read more

Five Things Authors Can Do to Support Their Marketers

by Neda Dallal|October, 2020

Even during difficult times like these, your marketing team is working hard to get your books into readers’ hands. Read on for some tips on what you can do to support your marketer, now and in the future. Read more

How to Stay Connected with Other Authors

by Phil Stamper-Halpin|September, 2020

Without the camaraderie surrounding in-person author events and conferences, it can be difficult to stay connected with other authors during this time. In this article, we go over tips for how to virtually connect with the author community through the COVID-19 pandemic and beyond. Read more

Creating Subtitles for Your Digital Video

by Neda Dallal|August, 2020

Social media videos with subtitles often receive high engagement, and can be a great way to make sure your message is received by everyone. Read on for a step-by-step process for adding subtitles to your digital video. Read more

Eight Tips for Promoting Your Book Before Launch

by Phil Stamper-Halpin|July, 2020

The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more

How to Promote Your Virtual Event

by Neda Dallal|June, 2020

If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more

Tech Tips for Participating in a Remote Video Interview

by John Clinton|May, 2020

Many authors have turned to virtual events in recent weeks to promote their books. In this article, we offer helpful guidelines to make sure your video interview looks and sounds great, so you can focus on the conversation and not worry about the technology. Read more

Roundup: Some of Our Most Popular Marketing Tips

by The Author Newsletter Team|March, 2020

Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more