News for Authors

Should I Start My Own Author Newsletter? (Revisited)

by Phil Stamper-Halpin|June, 2021

In this marketing tip, we look back on an article of ours that addresses the questions: “Should I have an author newsletter? And how do I start one?” These questions have become even more relevant over the last two years, so read on to find out what’s new in the newsletter space. Read more

Supporting & Working With Independent Bookstores

by Phil Stamper-Halpin|May, 2021

Bookstores love to support local authors, especially independent stores, which can put extra effort into promoting an author and hand-selling books to readers. In this article, we discuss ways to work with independent bookstores when promoting your book. Read more

The Waiting Period: Five Tips for Maximizing Your Presence Before Book Promotion Begins

by Neda Dallal|April, 2021

Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! Read more

Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more

How to Write a Great Pub Day Email

by Taylor Noel|February, 2021

You’ve been working hard promoting your book in the months leading up to publication, and now the day is finally here! In this post, you’ll learn some essential tips for writing an effective and enticing pub day email to all your contacts. Read more

Everything You Need to Know About Cover Reveals

by Phil Stamper-Halpin|January, 2021

Your book’s cover reveal is one of your first chances to build buzz for your upcoming project. In this article, we go over the ins and outs of what makes a successful cover reveal. Read more

What’s New on Instagram and Twitter

by Phil Stamper-Halpin|December, 2020

If you haven’t been on social media in a while, you might be surprised to see some big changes from a couple of the major sites. From Fleets to Reels, here’s everything you need to know about what’s new on Instagram and Twitter. Read more

How to Hone Your Virtual Speaking Skills

by Neda Dallal|November, 2020

Now that virtual events are the norm, you might be wondering how to prepare for and take the fullest advantage of your virtual speaking engagements. Read on to set yourself up for speaking success on virtual platforms. Read more

Five Things Authors Can Do to Support Their Marketers

by Neda Dallal|October, 2020

Even during difficult times like these, your marketing team is working hard to get your books into readers’ hands. Read on for some tips on what you can do to support your marketer, now and in the future. Read more

How to Stay Connected with Other Authors

by Phil Stamper-Halpin|September, 2020

Without the camaraderie surrounding in-person author events and conferences, it can be difficult to stay connected with other authors during this time. In this article, we go over tips for how to virtually connect with the author community through the COVID-19 pandemic and beyond. Read more