Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.