News for Authors

How to Repurpose Content Across Social Media Platforms

by Jacky Bethea|January, 2023

Creating content for more than one social media account can demand a lot of your time and energy. Between the brainstorming, the need for consistency, and the work that goes into executing an idea, it can be easy to burn out very quickly. Setting boundaries, taking breaks, and rethinking what you prioritize can help—but what if there was a way to use the same content to fit several platforms at once? Let’s talk about cross-posting.

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TikTok Partners with Penguin Random House on New Book Tagging Feature

by Alyssa Castaneda|December, 2022

With more than 85 billion views and counting, #BookTok is one of TikTok’s most popular hashtags, featuring a vibrant, global community of people who share a passion for reading.

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Prep for Success with Facebook and Instagram Reels

by Jacky Bethea|November, 2022

Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.

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How to Develop Multicultural Audiences

by Carolina Meurkins|October, 2022

There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.

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Accommodating Visual Impairment on Your Social Channels

by Jacky Bethea|September, 2022

During the 2020 lockdown, many social media and website developers realized that their platforms did not accommodate visually impaired users very well, which led to a surplus of new accessibility features being added to these sites. If you would like to know more about how to accommodate blind and low vision readers, here are a few steps that you can implement on your various social platforms.

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How to Keep Momentum Up in the Months (and Years!) After Your Launch

by Neda Dallal and Phil Stamper-Halpin|August, 2022

After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.

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Here’s What’s New on Instagram

by Jacky Bethea|July, 2022

Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.

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A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years

by Phil Stamper-Halpin|May, 2022

Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

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How to Take Your Own Book Photos at Home

by Jacky Bethea|May, 2022

Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.

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5 Things You Can Do to Prepare for Your Marketing & Publicity Introduction

by Neda Dallal|April, 2022

Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.

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