Even during difficult times like these, your marketing team is working hard to get your books into readers’ hands. Read on for some tips on what you can do to support your marketer, now and in the future. Read more
Without the camaraderie surrounding in-person author events and conferences, it can be difficult to stay connected with other authors during this time. In this article, we go over tips for how to virtually connect with the author community through the COVID-19 pandemic and beyond. Read more
Social media videos with subtitles often receive high engagement, and can be a great way to make sure your message is received by everyone. Read on for a step-by-step process for adding subtitles to your digital video. Read more
The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more
If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more
Many authors have turned to virtual events in recent weeks to promote their books. In this article, we offer helpful guidelines to make sure your video interview looks and sounds great, so you can focus on the conversation and not worry about the technology. Read more
Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more
Whether you’re at a bookstore or a conference, you’ll likely find yourself on stage as part of an author panel at some point in your career. In this article, we’ll dig into how to prepare for the experience. Read more
Ever thought about starting a podcast? As an author, you may find that you have a lot to say beyond the content of your book, and a podcast can be a great medium for this. This article details the basics of making your own podcast, from soup to nuts. Read more
Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more