News for Authors

A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years

by Phil Stamper-Halpin|May, 2022

Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

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How to Take Your Own Book Photos at Home

by Jacky Bethea|May, 2022

Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.

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5 Things You Can Do to Prepare for Your Marketing & Publicity Introduction

by Neda Dallal|April, 2022

Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.

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TikTok Tips from the Booktokers Reimagining the PRH Account

by Kelsey Manning |March, 2022

Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.

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5 Social Media Tips for Authors in 2022

by Alyssa Castaneda|January, 2022

Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.

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In Conversation with the Experts: The Future of Multicultural Marketing

by Susette Brooks|December, 2021

My colleagues and I have been anxiously awaiting the holiday season, since it’s the perfect time to slow down and reflect on the year past. Now that the holidays are upon us, I contacted multicultural marketing experts Anthony Key, director of multicultural marketing for Penguin Random House, and Christine Hung, executive director of audience development for Knopf Doubleday, to chat about the future of multicultural marketing. Here are some insights from our conversation.

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An Introduction to Multicultural Marketing

by The Author Newsletter Team|October, 2021

At Penguin Random House, we recognize that our book buyers are individuals with a wide range of intersectional identities. Those identities—formed within the social and political constructs of race, ethnicity, nationality, religion, gender, sexuality, and even geography—help inform their experiences and drive many of their choices. While many factors affect consumer behavior, PRH understands cultural identity is an important touchstone as we seek to better understand the needs of our readers. Read more

Using Social Audio to Connect with Your Readers

by Kelsey Manning |September, 2021

A team of marketers and publicists across Penguin Random House recently conducted internal research and testing of the social audio landscape, and we’re excited to share some key takeaways. Dive in if you are curious!

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Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

Should I Start My Own Author Newsletter? (Revisited)

by Phil Stamper-Halpin|June, 2021

In this marketing tip, we look back on an article of ours that addresses the questions: “Should I have an author newsletter? And how do I start one?” These questions have become even more relevant over the last two years, so read on to find out what’s new in the newsletter space. Read more