Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.
Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.
Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
The Author Development team, working in close coordination with the publishing groups, helps authors expand their presence in adjacent content and format channels. They are the minds behind speaking, podcasting, online learning, licensing, merchandising, and brand strategy. The team also manages the Author Portal, which provides authors with access to real-time sales data and royalty information as well as marketing resources and tips to help broaden their audience. Read on to learn more about the team!
After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.
Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.
It is an honor to bring stories and ideas into the world. Penguin Random House is committed to serving our Contributors (i.e., authors, illustrators, and other creators) and to bringing their culture-shaping perspectives and stories to readers. We have a responsibility to achieve greater inclusion not only within our workforce population but also throughout the community of creative and original voices we publish. And we know that our mission to publish books for everyone can be accomplished only if our Contributors’ demographics better represent the society we live in.
The Penguin Hotline, Penguin Random House’s holiday gift-giving book recommendation service, is back for its eighth season, going live on Wednesday, December 1st, 2021. This year’s theme is “Better with Books,” promoting the idea that the gift of a book makes every moment better.
In May, Kimberly Ayers Shariff joined PRH as EVP, Director of Strategy for Diversity, Equity & Inclusion. In this newly created role, which reports directly to Madeline McIntosh, CEO of PRH US, with a seat on the U.S. board, Kimberly will lead PRH’s implementation of its company-wide DE&I Strategic Plan and help develop a broad-based vision for the company’s future, ensuring the creation of books for everyone, by everyone, out of a culture where all feel welcome and empowered to fully participate in the process. We sat down with Kimberly to ask about her vision for the company’s DE&I work, her goals for our collective journey, and what she sees as the biggest opportunities and challenges ahead.
In January 2019, our Consumer Marketing and Corporate Communications teams partnered to launch the Penguin Random House Employee Ambassador Program, with the goals of highlighting the voices and creativity of our talented employees, giving readers a behind-the-scenes look at what it’s like to work in publishing, and creating authentic content that promotes our wonderful books. Read more