At Penguin Random House, our mission—to ignite a universal passion for reading by creating books for everyone—guides us daily. It fuels our desire to not only publish with excellence, but help narrow the gap between the world today and the world we aspire to, one that is more just, healthy, and equitable.
Bookstores offer key support for authors, and no one knows that better than Devin Rutland, an in-house sales rep who sells books to indies across the country. Read on to learn about Rutland’s newly created role and why the author-bookstore relationship is so fundamental to bookselling.
The Consumer Marketing Team, in partnership with the Penguin Random House LGBTQ+ Network and our esteemed authors, has officially dropped Pride in Your Words, our first-ever zine, a cornerstone of this year’s Pride campaign.
This year and in 2021, “Read more” ranked as the #3 New Year’s resolution cited on social, rocketing up the list after not even ranking in the top ten for 2019 and 2020. We already know that 2021 was a record year for reading and book sales, and more people than ever are looking to either build a reading habit or find a way to sustain a habit they began during the pandemic. And last year, when we posted a graphic of a phone with texts from “my books” saying “psst . . . put your phone down!,” we were flooded with messages asking if these were real texts that people could sign up for.
Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.
Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.
Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
The Author Development team, working in close coordination with the publishing groups, helps authors expand their presence in adjacent content and format channels. They are the minds behind speaking, podcasting, online learning, licensing, merchandising, and brand strategy. The team also manages the Author Portal, which provides authors with access to real-time sales data and royalty information as well as marketing resources and tips to help broaden their audience. Read on to learn more about the team!
After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.
Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.