News for Authors

Consumer Marketing Continues Their Representing Asian Stories Campaign

by Penguin Random House|May, 2024

This May, the Consumer Marketing team is thrilled to continue our Representing Asian Stories campaign. We are observing Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and will continue our efforts through June.

We are excited to promote titles by our AANHPI authors with updates to existing lists on PRH.com, including Must-Read Books by Filipino and Filipino American Authors and Must-Read Stories by Indian and Indian American Authors. We will also be adding a new piece of content focusing on children’s and adult books by Native Hawaiian and Pacific Islander authors. Our promotion for these titles will include dedicated emails, social promotion, paid media support, organically searchable lists, and influencer outreach.

Our campaign this year will also include a giveaway in order to further our email acquisition efforts. We will be giving away a bundle of titles, including Real Americans by Rachel Khong and Memory Piece by Lisa Ko, as well as goods from Asian-owned brands. One lucky winner will receive a Dagne Dover backpack, a set of bowls from Wing on Wo & Co., bookends by SIN, and more!

We’re committed to inviting new and diverse readers into the Penguin Random House community by connecting with the AANHPI audience this month and throughout the year. We hope you’ll help amplify our efforts on your brand and personal social accounts using #RepresentAsianStories.

Update from the Intellectual Freedom Taskforce

by Penguin Random House U. S.|April, 2024

Since first forming in May 2023, PRH’s Intellectual Freedom Taskforce has been engaged in a variety of legal actions and initiatives to defend freedom of speech and fight back against book bans across the country. Below, we’re sharing some exciting news on our lawsuit against the State of Iowa and Senate File 496, as well as spotlighting a partner organization for authors/illustrators who want to get more involved.
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Moments: Publishing Trends and Key Occasions for Summer 2024

by April Flores|March, 2024

This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.

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Penguin Publishing Group Partners with BLK Book Swap

by Carolina Meurkins|March, 2024

On Sunday, February 18, Penguin Publishing Group partnered with BLK Book Swap, a grassroots organization amplifying Black literature, to lead a book swap event in celebration of Black History Month! The community book swap was held at  Aunts et Uncles, a Black-owned vegan cafe and concept shop in Flatbush, Brooklyn. More than sixty book lovers poured in to trade books and discover their next reads.

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Uncovering the Myths and Truths of the Marketplace: A Video Presentation

by Penguin Random House U. S.|February, 2024

In this newsletter, we are pleased to share an in-depth marketplace analysis to help create a collective understanding around key 2023 marketplace developments and provide actionable analysis on what we can all do in the year ahead. Following an introduction from Nihar Malaviya, CEO of Penguin Random House, a member of our Sales team, Reid Welsh, Senior Director, Sales Analysis, shares trends and developments about our ever-evolving book marketplace. From the impact of publishing during elections to category growth drivers, this presentation explores the opportunities, realities, and myths of the current marketplace.

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Penguin Random House Ships 1 Million+ Books A Day

by Penguin Random House U. S.|February, 2024

The nerve center and heart of Penguin Random House’s gold-standard supply chain, its Operations Centers, had an exciting and enormously productive and collaborative 2023. We collectively shipped more than 430 million books, receiving and shipping more than 11,000 truckloads across thousands of unique ISBNs. Getting books onto the shelves of bookstores around the world and into the hands of readers is what we do best—and we could not have done it without the help and skill sets of our more than 2,600 in-house associates.

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Penguin Random House Publishing Highlights: 2023

January, 2024

As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!

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The Year in Books 2023: The Stories We Share

by The Author Newsletter Team |December, 2023

To showcase some of the biggest and buzziest books of 2023, Penguin Random House is thrilled to announce the continuation of our year-end campaign tradition, The Year in Books 2023: The Stories We Share, live now!

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The Penguin Hotline Celebrates a Decade of Recommending Books

by Andrew Taets|December, 2023

The Penguin Hotline, a beloved holiday gift-giving book recommendation service, finished its tenth season on December 8, 2023. This year’s theme was “Cheers to ten years”— because for a decade now, Penguin Random House employees have had the pleasure of writing personalized book recommendations for readers (and non-readers) across the world.

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Behind the Making of a Book Cover

by Penguin Random House U. S.|September, 2023

Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:

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