As AI continues to evolve, we know it brings new questions about what these tools mean for your work and creative process. Wherever you are in thinking about AI, Penguin Random House has developed a one-page resource to help you navigate these decisions: Guidance for Authors and Illustrators on the Use of AI in Creative Work.
If you are a published or soon-to-be published author, there’s a good chance your inbox has recently been flooded with scam “media opportunities” emails, making it harder to connect with readers and collaborate with your teams. These emails might promise exclusive radio interviews, guaranteed reviews, book festival placements, or marketing packages that will make you a bestseller. Unfortunately, they are not genuine opportunities.
As the number of books being challenged in schools and libraries continues to rise and federal budget cuts threaten the programs that support libraries nationwide, it’s more urgent now than ever that we publishers remain dedicated to protecting the right to read. Last year, PRH’s Intellectual Freedom Taskforce introduced the Banned on the Run 5K fundraiser and activity challenge as a way for our community to come together and take action.
It’s an incredible feeling when readers finish your book and immediately want to find you online to see what you’re working on next. The last thing you want is to lose a connection with an enthusiastic reader because your platforms present unnecessary obstacles.
Whether your audience gravitates toward your Instagram, searches for your author website, or looks for your newsletter sign-up, the best way to thank them is to make sure your online presence is as easy to locate and navigate as possible.
If you are looking to build a seamless online presence, let us show you how to avoid some common visibility and accessibility mistakes.
One of the most exciting milestones in any writer’s career is the moment an editor reaches out with genuine interest in their work. Many writers dream of having a major publishing house validate their efforts in this way. Unfortunately, bad actors in the digital space are well aware of this dream, and they are increasingly using it to take advantage of writers.
Recently, we have seen a significant rise in large-scale phishing scams specifically targeting authors. In these sophisticated campaigns, scammers impersonate real Penguin Random House editors or other employees to solicit personal information, manuscripts, or even money.
Read on to learn how this scam operates, the red flags to watch out for, and the steps you should take to protect yourself and your work.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audiences. Penguin Random House Consumer Insights is excited to present Moments Summer 2026, a report that anticipates consumer sentiments and behaviors we may see during the coming months.
As we head into summer 2026, consumers are craving surprise, depth, and real connection in a world that feels increasingly predictive and automated online, yet unstable and disconnected in real life.
Hosting a Reddit AMA (Ask Me Anything) is a fantastic way to build hype for an upcoming book and establish yourself as a thought leader. However, Reddit isn’t your average social media platform. It is a community-driven ecosystem with a high demand for authenticity. If you want to win over this discerning audience, you need a strategy. Here is how to prepare for, launch, and manage a successful Reddit AMA.