When exploring PenguinRandomHouse.com, you might have spotted a few places where we request email addresses from readers, to send them book recommendations, alerts, and promos, and wondered how those programs work. PRH’s Email Marketing and Operations teams spearhead these newsletters, putting your books in front of readers who will love them!
Last month, we hosted Author University 2025: Mastering Media and Publicity, featuring some in-house experts (and our very first outside expert!) sharing insights on podcast guest appearances, advanced media strategies, and online crisis management. For those of you who couldn’t attend or who want to review the content again, we have good news: All the sessions are now available to view on the Author Portal!
Your author website can be a great hub for potential readers to learn more about you and where to find your work, as well as a great home for other resources you might want to provide to your audience. But discoverability can be a difficult problem. In an endless sea of websites, how do you make sure that yours surfaces in a search? Search engine optimization (SEO) can help you make sure your author website performs better for fickle algorithms.
One registration gets you access to all three sessions as well as a social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University 2025 on Wednesday, November 5, from 1 to 5 p.m. ET on Zoom. This half-day virtual learning event will feature a selection of experts offering advice on the topics that impact authors the most.
The year-round appetite for scary stories among young readers continues to grow. This Halloween, the PRH Consumer Insights team delves deeper into the cultural forces behind this trend, asking: Why is horror having such a powerful moment?
When it comes to connecting with potential readers online, most social media platforms have specific primary audiences. TikTok is great for the young adult and romance spaces. LinkedIn can be perfect for business, self-help, and journalism. What if there was a website with a curated space for every audience? Reddit may be the answer.
For authors, book publicity often feels like one of the more mysterious and ever-changing aspects of publishing. What’s involved in the publicity process? What exactly do book publicists do? And where do authors figure into this part of launching a book into the world?