News for Authors

May, 2024

A Spotlight on The StoryGraph

May, 2024

Consumer Marketing Continues Their...

May, 2024

Getting the Most Out of Leading Social...

Update from the Intellectual Freedom Taskforce

by Penguin Random House U. S.|April, 2024

Since first forming in May 2023, PRH’s Intellectual Freedom Taskforce has been engaged in a variety of legal actions and initiatives to defend freedom of speech and fight back against book bans across the country. Below, we’re sharing some exciting news on our lawsuit against the State of Iowa and Senate File 496, as well as spotlighting a partner organization for authors/illustrators who want to get more involved.
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Author U Videos on Demand: Reaching Readers with Newsletters & Short-Form Video Content

by The Author Newsletter Team |April, 2024

In March, the Author Portal team brought you Author University: Reaching More Readers with Newsletters & Video Platforms. The recordings are now available on demand on the Author Portal for your viewing pleasure.

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Finding a Social Media Freelancer (If You Want to Work with One)

by Jacky Bethea|April, 2024

At our last Author University virtual learning event, we had the pleasure of hosting Payton Mitchell, a freelance social media expert, to lend her advice on how to create great video content for social media. We heard from many of you that you were curious about working with a freelance expert, what that would entail, and how to find one. Here are some tips to help you decide if it would be the right move for you!

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Moments: Publishing Trends and Key Occasions for Summer 2024

by April Flores|March, 2024

This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.

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You’re Invited to Author University: Reaching Readers with Newsletters & Video Platforms

by Phil Stamper-Halpin|March, 2024

One registration gets you access to both sessions as well as the social hour for PRH authors!

Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most.

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How to Increase Social Media Engagement for Short-Form Video Content

by Jacky Bethea|March, 2024

Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.

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Penguin Publishing Group Partners with BLK Book Swap

by Carolina Meurkins|March, 2024

On Sunday, February 18, Penguin Publishing Group partnered with BLK Book Swap, a grassroots organization amplifying Black literature, to lead a book swap event in celebration of Black History Month! The community book swap was held at  Aunts et Uncles, a Black-owned vegan cafe and concept shop in Flatbush, Brooklyn. More than sixty book lovers poured in to trade books and discover their next reads.

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