News for Authors

Moments: Publishing Trends and Key Occasions for Summer 2024

by April Flores|March, 2024

This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.

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You’re Invited to Author University: Reaching Readers with Newsletters & Video Platforms

by Phil Stamper-Halpin|March, 2024

One registration gets you access to both sessions as well as the social hour for PRH authors!

Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most.

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How to Increase Social Media Engagement for Short-Form Video Content

by Jacky Bethea|March, 2024

Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.

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Penguin Publishing Group Partners with BLK Book Swap

by Carolina Meurkins|March, 2024

On Sunday, February 18, Penguin Publishing Group partnered with BLK Book Swap, a grassroots organization amplifying Black literature, to lead a book swap event in celebration of Black History Month! The community book swap was held at  Aunts et Uncles, a Black-owned vegan cafe and concept shop in Flatbush, Brooklyn. More than sixty book lovers poured in to trade books and discover their next reads.

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