News for Authors

Tracking Consumer Behavior Over the Past Few Months

by By Erica Curtis and Grant Griglak|July, 2020

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Read on to discover key consumer needs that have arisen in the past few unprecedented months, and learn how PRH is tracking them. Read more

Navigating the Podcast World

by Phillip Stamper-Halpin with Zemen Kidane|October, 2017

As we’ve covered in previous posts, the podcasting trend has skyrocketed in recent years. But who are podcast listeners, how many of them are avid readers, and how can authors reach this key market? In this article, we compare readers and listeners to find some common ground. Read more