News for Authors

How to Develop Multicultural Audiences

by Carolina Meurkins|October, 2022

There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.

Read more

Media & Reading Trends Among Middle-Graders & Teens

by Alison Wallach|August, 2022

Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.

Read more

Moments: Publishing Trends and Key Occasions for Fall 2022

by Grant Griglak |July, 2022

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

Read more

Moments: Publishing Trends and Key Occasions for Spring 2022

by Grant Griglak |December, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

Read more

Moments: Publishing Trends and Key Occasions for Fall 2021

by Grant Griglak |September, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2021, a report that predicts consumer sentiment and behaviors during the coming quarter. Read more

Meet the PRH Consumer Marketing Team

by Kelsey Manning|May, 2021

Penguin Random House has the most robust consumer marketing team in the industry, so we thought it was time to give you a look behind the scenes at how we support you, your publishing teams, and your books. Read more

Moments: Publishing Trends and Key Occasions for Summer 2021

by Grant Griglak|April, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2021, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter. Read more

Looking Back on the State of Retail in 2020

by Grant Griglak and Evelyn Luchs|January, 2021

It’s safe to say that 2020 was a challenging year for retail. With unprecedented circumstances to navigate, specialty stores, department stores, and local shops have all faced severe challenges in this new reality. Read on for a closer look at the state of retail as we close out 2020 and look to the year ahead. Read more

Looking Ahead at Consumer Insights for Early 2021

by Grant Griglak|December, 2020

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. For a look at the quarter ahead (Q1 2021), read on! If you’d like to review the changes the team has been tracking over the course of the pandemic, check out the newsletter article from July here. Read more

Tracking Consumer Behavior Over the Past Few Months

by Erica Curtis and Grant Griglak|July, 2020

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Read on to discover key consumer needs that have arisen in the past few unprecedented months, and learn how PRH is tracking them. Read more