News for Authors

There are plenty of reasons to consider making an account on a new social media platform. Maybe you’re not a social media user and would like to start, or you are at the beginning of your journey as an author and making your first audience-facing account. Maybe another platform you frequent has undergone some rapid changes and you would like to show up for your audience elsewhere. Perhaps you took our Playbook Quiz and would like to take a crack at a platform it recommended. Whether you’re trying a newer social media site or a more established one, starting out somewhere new to you can be quite the task. Here are a few tips to help you find your bearings.

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We sat down with Christine Dillon and the rest of the Premium & Diversified Sales team, part of the Special Markets department at Penguin Random House, to give you a behind-the-scenes look at how they sell many of our authors’ books in unexpected venues.

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There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.

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According to Eboni Rafus-Brenning, Manager for Diversity Recruitment at PRH, a diverse, equitable and inclusive publishing company is a major keystone for creating a receptive and productive environment for authors and their readers alike. New hires recruited from outside of publishing, like VP of Growth Marketing Anne Bono, can offer insights from other industries to help propel authors forward. Read on to learn more about why diversity matters at your publishing house—Eboni will take it from here!

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Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.

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Seeking content from all over the world . . . grappling with the realities of the climate crisis . . . dealing with existential challenges facing the nation . . . Read on to learn more about Moments.

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My colleagues and I have been anxiously awaiting the holiday season, since it’s the perfect time to slow down and reflect on the year past. Now that the holidays are upon us, I contacted multicultural marketing experts Anthony Key, director of multicultural marketing for Penguin Random House, and Christine Hung, executive director of audience development for Knopf Doubleday, to chat about the future of multicultural marketing. Here are some insights from our conversation.

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At Penguin Random House, we recognize that our book buyers are individuals with a wide range of intersectional identities. Those identities—formed within the social and political constructs of race, ethnicity, nationality, religion, gender, sexuality, and even geography—help inform their experiences and drive many of their choices. While many factors affect consumer behavior, PRH understands cultural identity is an important touchstone as we seek to better understand the needs of our readers. Read more

Jill Santopolo is vice president and associate publisher of Philomel Books, as well as the bestselling author of the novels More Than Words and The Light We Lost (a Reese’s Book Club pick). In this article, Santopolo offers tips on how to make your experience as a book club guest worthwhile for all involved, whether you are joining a local gathering or tuning in via video conference. Read more

Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more