News for Authors

The Author’s Experience: How to Visit with Book Clubs

May, 2020

Jill Santopolo is vice president and associate publisher of Philomel Books, as well as the bestselling author of the novels More Than Words and The Light We Lost (a Reese’s Book Club pick). In this article, Santopolo offers tips on how to make your experience as a book club guest worthwhile for all involved, whether you are joining a local gathering or tuning in via video conference. Read more

Roundup: Some of Our Most Popular Marketing Tips

by The Author Newsletter Team|March, 2020

Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more

Q&A with Consumer Marketing: Finding Ways to Welcome Consumers to the Habit of Reading

by The Author Newsletter Team|November, 2019

At Penguin Random House, our marketing teams play a major role in getting the word out about your books. We spoke with Sanyu Dillon, executive vice president and director of marketing strategy and consumer engagement, about the evolution of her team and of consumer marketing as a whole. Read more

How to Win at Twitter

by Benjamin Dreyer|October, 2019

Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more

What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

Understanding the Differences Between Your Publicity and Marketing Teams

by Neda Dallal|April, 2019

As you navigate the publishing process, you will work closely with both your publicity and your marketing teams. This article gives a breakdown of these two essential publishing realms, the differences between them, and how they work to get your book out into the world. Read more

The Influential Impact of Early Reader Programs

by Neda Dallal|November, 2018

One of the best ways to generate buzz for your book is to provide advance copies to reviewers before publication. In this article, we highlight some of the early reader programs that marketers rely on to help get the word out about your book. Read more

Using Social Media Interactively with Instagram’s Poll Sticker

by Casey Blue James and Neda Dallal|June, 2018

Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. Read more

Broaden Your Speaking-Platform Potential with These 10 Tips from the PRH Speakers Bureau

by Heather Brown|January, 2018

As an author, you may be comfortable speaking at your own book events, which you’ve initiated, but you might wonder how to prepare for and to take fullest advantage of speaking engagements that go beyond your book, such as when schools, conferences, and other venues invite new speakers and panelists. Read more

5 Ways to Create Quality Content for Social Media

by Phil Stamper-Halpin|December, 2017

With 330 million monthly active users on Twitter and 2 billion on Facebook, cutting through the noise can be intimidating and confusing. In this article, we explain how you can make your social media content attractive to readers across all platforms. Read more