News for Authors

Your Invitation to Author University: Master Classes for Authors and Social Hour

by The Author Newsletter Team |October, 2024

One registration gets you access to all three sessions as well as the social hour for PRH authors!

Penguin Random House is thrilled to invite you to Author University Bonus 2024, a half-day virtual learning event featuring a selection of breakout authors and in-house experts giving advice on the topics that impact authors the most.

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From The Reader Lounge: A Dive into Avid Readers and Book Clubs

by Sarah Martinez & Olivia Oudinot|October, 2024

The Reader Lounge, a PRH Research Community, is PRH’s proprietary in-house research panel composed of engaged, avid readers who have opted into the community to share their unique perspectives on their preferences, reading behaviors, trends, and other custom topics relevant to book publishing. The Consumer Insights team uses The Reader Lounge to conduct surveys in order to learn more about consumer needs and preferences. In June, the team surveyed avid readers about what book clubs they participate in, how their book clubs select books, how they engaged with their book clubs, and what might elevate their book club meetings even more.

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Leveraging Ebook Sales to Reach New Readers

by Jacky Bethea|October, 2024

So, you’ve been alerted that your ebook is on sale at a certain vendor.  Ebook sales can be great opportunities to hype your book and encourage potential readers to check it out. Before you take to your socials, here are a few tips to make sure the promotion is a success!

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Book Your Vacaciones: Consumer Marketing Celebrates Hispanic and Latine Heritage Month

by Penguin Random House U. S.|October, 2024

Dear Authors,

We are delighted to announce the launch of our Hispanic and Latine Heritage Month campaign, “Book Your Vacaciones with Penguin Random House”!

This campaign is an integral part of our ongoing I Am La Cultura program, which aims to captivate readers by introducing them to their next favorite books penned by the many talented Hispanic and Latine authors who are making a significant impact on society and culture.

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