When exploring PenguinRandomHouse.com, you might have spotted a few places where we request email addresses from readers, to send them book recommendations, alerts, and promos, and wondered how those programs work. PRH’s Email Marketing and Operations teams spearhead these newsletters, putting your books in front of readers who will love them!
Last month, we hosted Author University 2025: Mastering Media and Publicity, featuring some in-house experts (and our very first outside expert!) sharing insights on podcast guest appearances, advanced media strategies, and online crisis management. For those of you who couldn’t attend or who want to review the content again, we have good news: All the sessions are now available to view on the Author Portal!
Your author website can be a great hub for potential readers to learn more about you and where to find your work, as well as a great home for other resources you might want to provide to your audience. But discoverability can be a difficult problem. In an endless sea of websites, how do you make sure that yours surfaces in a search? Search engine optimization (SEO) can help you make sure your author website performs better for fickle algorithms.