The online book market moves so fast that we frequently have to take a step back and reevaluate. In that spirit, I recently reflected on four key trends that we saw in both the eBook and physical book sales numbers for our online accounts last year.
There’s a new way for readers to find out about books they’ll love—BookScout! Random House’s new Facebook app encourages conversation about books on the world’s largest social media site and makes it easy to get personalized recommendations. Read more
In the early days of social media, much of the focus was on increasing the size of your community. People would boast about their hundreds or thousands of followers and fans. However, it’s become increasingly clear that it’s actually engagement— the quality of interactions—that matters most.