![](https://authornews.penguinrandomhouse.com/wp-content/uploads/2016/04/infographic-v2.jpg)
How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more