In January 2019, our Consumer Marketing and Corporate Communications teams partnered to launch the Penguin Random House Employee Ambassador Program, with the goals of highlighting the voices and creativity of our talented employees, giving readers a behind-the-scenes look at what it’s like to work in publishing, and creating authentic content that promotes our wonderful books. Read more
Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more
If you haven’t been on social media in a while, you might be surprised to see some big changes from a couple of the major sites. From Fleets to Reels, here’s everything you need to know about what’s new on Instagram and Twitter. Read more
The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more
Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more
Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more
Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more
You may think of Instagram as a social media platform, but did you know that the app also works as a simple and effective photo editor? If you want to spruce up a photo—tweaking the brightness, colors, sharpness, or overall tone—and don’t have access to photo editing software like Adobe Photoshop, Instagram is a great choice. In this article, we’ll show you how to edit a photograph on Instagram and then save it, without the need to post it on your social media timeline. Read more
Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more
Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.