News for Authors

Meet the PRH Employee Ambassadors

by Kelsey Manning|October, 2021

In January 2019, our Consumer Marketing and Corporate Communications teams partnered to launch the Penguin Random House Employee Ambassador Program, with the goals of highlighting the voices and creativity of our talented employees, giving readers a behind-the-scenes look at what it’s like to work in publishing, and creating authentic content that promotes our wonderful books. Read more

Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

What’s New on Instagram and Twitter

by Phil Stamper-Halpin|December, 2020

If you haven’t been on social media in a while, you might be surprised to see some big changes from a couple of the major sites. From Fleets to Reels, here’s everything you need to know about what’s new on Instagram and Twitter. Read more

How to Use Live Social Video to Reach Your Readers

by Richard Wylde|April, 2020

The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more

How to Take a Great Book Photo for Social Media

by Neda Dallal|May, 2019

Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more

Updates on IGTV: Tips and Learnings for Authors

by Richard Wylde|April, 2019

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more

Editing Photos Effectively with Instagram

by Dan Vecchitto|December, 2018

You may think of Instagram as a social media platform, but did you know that the app also works as a simple and effective photo editor? If you want to spruce up a photo—tweaking the brightness, colors, sharpness, or overall tone—and don’t have access to photo editing software like Adobe Photoshop, Instagram is a great choice. In this article, we’ll show you how to edit a photograph on Instagram and then save it, without the need to post it on your social media timeline. Read more

Ask Me Anything: How Authors Can Interact with Readers on a Variety of Platforms

by Phil Stamper-Halpin|September, 2018

Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more

Making Videos Social with IGTV

by Neda Dallal|August, 2018

Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.

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