News for Authors

The Waiting Period: Five Tips for Maximizing Your Presence Before Book Promotion Begins

by Neda Dallal|April, 2021

Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! Read more

Your Invitation to Author University: A Master Class for Authors by Authors

by The Author Newsletter Team|March, 2021

Calling all authors! Penguin Random House is proud to present Author University, a two-day virtual learning event—by authors, for authors—on March 9 and 10, featuring a selection of breakout authors sharing advice and insights. Read on for more information about the event.

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Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more

How to Write a Great Pub Day Email

by Taylor Noel|February, 2021

You’ve been working hard promoting your book in the months leading up to publication, and now the day is finally here! In this post, you’ll learn some essential tips for writing an effective and enticing pub day email to all your contacts. Read more

Everything You Need to Know About Cover Reveals

by Phil Stamper-Halpin|January, 2021

Your book’s cover reveal is one of your first chances to build buzz for your upcoming project. In this article, we go over the ins and outs of what makes a successful cover reveal. Read more

What’s New on Instagram and Twitter

by Phil Stamper-Halpin|December, 2020

If you haven’t been on social media in a while, you might be surprised to see some big changes from a couple of the major sites. From Fleets to Reels, here’s everything you need to know about what’s new on Instagram and Twitter. Read more

Eight Tips for Promoting Your Book Before Launch

by Phil Stamper-Halpin|July, 2020

The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more

Roundup: Some of Our Most Popular Marketing Tips

by The Author Newsletter Team|March, 2020

Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more

More Apps and Tools for Authors

by Phil Stamper-Halpin|September, 2019

As a follow-up to one of our most popular articles from 2017, “11 Apps and Tools to Make Your Writing Sessions More Productive,” we’re back to let you know about the latest apps, tips, and trends (and some book recommendations!) to cut out distractions and get the most out of your writing. Read more

Marketing Your Book: What You Need to Prepare for Your Book Launch

by Phil Stamper-Halpin|November, 2018

As you approach your book’s launch date, whether you’re a debut author or a seasoned veteran, you’ll face the challenge of finding or creating the materials to market your book, especially those fit for online spaces. In this post, we list some things you’ll need to prepare for your launch. Read more