News for Authors

How to Promote Your Virtual Event

by Neda Dallal|June, 2020

If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more

Tech Tips for Participating in a Remote Video Interview

by By John Clinton|May, 2020

Many authors have turned to virtual events in recent weeks to promote their books. In this article, we offer helpful guidelines to make sure your video interview looks and sounds great, so you can focus on the conversation and not worry about the technology. Read more

How to Use Live Social Video to Reach Your Readers

by Richard Wylde|April, 2020

The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more

Author Portal Update: A Sneak Peek at Our New Author Guides

by The Author Newsletter Team|March, 2020

When analyzing our recent Author Newsletter and Portal survey responses, we noticed that many authors want more in-depth content on various topics, especially our valuable monthly marketing tips. Read on to get a sneak peek at Author Guides, a test of our new video presentation program for authors. Read more

Adding a Little Flair to DIY Videos

by John Clinton|July, 2018

Over the past decade, the emergence of platforms through which to broadly distribute any and all types of media has made video a major component of how businesses reach and engage consumers with products and services. Read further to learn how authors can use DIY video techniques to engage their readers. Read more

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Five Trends in Search Engine Optimization (SEO) for Authors

by Phil Stamper-Halpin|May, 2018

We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more

Behind the Scenes: Our Digital Video Team and In-House Studios

by John Clinton|October, 2017

Our in-house digital video team offers our authors and publishers the highest-quality state-of-the-art video presentations for the largest audiences. Now in our third year of operation, we continue to work with authors from all PRH divisions at our in-house studios, at major author events (BookCon, ComicCon, BookExpo, ALA), and on location for special projects. Read more

Facebook Pivots to Video, Introduces Watch

by Milena Schmidt|October, 2017

Penguin Random House is among a select group of partners, including A&E, BuzzFeed, and others, who are creating video for the newly launched Facebook Watch. Read on to learn more about this initiative and how we’re using it to connect readers with books and authors.   Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

5 Steps to Making a Great Smartphone Video

by John Clinton|September, 2016

Making videos using a smartphone is a relatively simple and economical way to create valuable content. In fact, depending on the goal of the video, smartphone videos can often be more appropriate than slick professional videos. Smartphone videos can feel more personal and authentic, as you are talking directly to your readers. While viewers are generally forgiving when it comes to quality expectations, there are several things you can do to ensure yours hits a comfortable quality threshold. Read more