News for Authors

Author U Videos on Demand: Reaching Readers with Newsletters & Short-Form Video Content

by The Author Newsletter Team |April, 2024

In March, the Author Portal team brought you Author University: Reaching More Readers with Newsletters & Video Platforms. The recordings are now available on demand on the Author Portal for your viewing pleasure.

These panels featured a selection of breakout authors and publishing experts discussing some of the issues that impact authors the most:

How to Start and/or Grow Your Author Newsletter: Authors Valarie KaurElise Loehnen, and Nicola Yoon chat about which newsletter platforms they use and how they use newsletters to foster community with their readers.

Mastering Short-Form Video on Social Media: Social media manager and strategist Payton Mitchell and Richard Wylde, Associate Director of Creative Media Strategy & Distribution for Penguin Random House, discuss short-form video-making for social media and how best to create content for the ever-evolving landscapes of TikTok and Instagram Reels.

If you couldn’t attend or want to view the content again, we have good news: All the panels are now available to view on the Author Portal! Simply hover over the Resources tab and click on Author University, and all the videos will appear.

Thank you so much to all who attended the sessions. We’ll be back with more programming in 2024, so stay tuned for more details about the next Author University in the coming months!