News for Authors

How to Take Your Own Book Photos at Home

by Jacky Bethea|May, 2022

Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.

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5 Things You Can Do to Prepare for Your Marketing & Publicity Introduction

by Neda Dallal|April, 2022

Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.

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TikTok Tips from the Booktokers Reimagining the PRH Account

by Kelsey Manning |March, 2022

Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.

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Moments: Publishing Trends and Key Occasions for Spring 2022

by Grant Griglak |December, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

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What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

Five Ways to Eliminate Distractions During Your Writing Sessions

by Phil Stamper-Halpin|October, 2018

While juggling speaking engagements, social media, reviewing copy edits, and reading books for blurbs—or for fun—you may often find it difficult to focus on the part of your life that got you here in the first place: your writing! In this article, we give you tips on how to reduce distractions, increase focus, and get back to writing. Read more

Refresher: Getting the Most out of the Penguin Random House Author Portal

by Phil Stamper-Halpin|August, 2018

From royalties and sales data to anti-piracy tools and marketing tips, the Penguin Random House Author Portal makes a lot of information available to you. In this article, we’ll break down some key features you might not be aware of, and reintroduce you to the online Author Questionnaire. Read more

Twenty-First-Century Copyediting: Trends and Tips from a Longtime Copy Chief and Managing Editor

by Milena Schmidt|June, 2018

A book publisher’s ability to have a finger on the pulse of cultural trends, media, and technology is key to a successful strategy that affects just about every phase of the publishing process. Read more

8 New Year’s Resolutions for Writers

by Phil Stamper-Halpin|January, 2017

As we start a new year, it’s common for authors to set goals and resolutions for their writing. In this article, Penguin Random House editors chime in with New Year’s resolution ideas for writers. Read more

From the Editor: Getting Ahead with Revisions

by Phil Stamper-Halpin|March, 2016

Revisions can be a challenging part of the writing process, but also one full of opportunity. In this delicate stage, authors look at their work from a fresh perspective. But knowing which mistakes to look out for can be a challenge. We’ve asked our fiction and nonfiction editors about common pitfalls they see in early drafts and how authors can overcome them.

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