Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.
From acquisitions to publication (and beyond!), you’ll be working closely with your editor through the entire process. We reached out to editors across the company to come up with these five tips.
LinkedIn is an underrated method of meeting other authors. It’s a great space for keeping up with author events and upcoming book releases. It comes highly recommended by business authors. Not to mention, LinkedIn makes adding someone to your network as simple as the click of a button. But truly making and maintaining a connection can be a bit trickier. Here are some tips to help you make LinkedIn connections that last. Read more
Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.
Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.
Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more
While juggling speaking engagements, social media, reviewing copy edits, and reading books for blurbs—or for fun—you may often find it difficult to focus on the part of your life that got you here in the first place: your writing! In this article, we give you tips on how to reduce distractions, increase focus, and get back to writing. Read more
From royalties and sales data to anti-piracy tools and marketing tips, the Penguin Random House Author Portal makes a lot of information available to you. In this article, we’ll break down some key features you might not be aware of, and reintroduce you to the online Author Questionnaire. Read more