News for Authors

Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:

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At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights recently released Moments Fall 2023, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

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What is Persona?

Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.

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Have you ever wondered how the story you’ve drafted becomes a finished, bound book? Spoiler alert: it is a long process that starts about a year ahead of the on-sale date. While some specific steps can vary from imprint to imprint, this workflow is a well-oiled machine. Read on to learn about the full process, from the time your editor has completed their full review of your manuscript to the delivery of finished copies to the PRH warehouse.

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From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.

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To celebrate the legacy of Black books and their impact on culture, All Ways Black, Penguin Random House’s community dedicated to Black writers and the readers who love them, is kicking off 2023 by dropping a brand-new cypher.

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As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2022. We are excited to work closely with many of you in 2023, and to celebrate more coming accomplishments!

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Robert Jones, Jr., is the author of the New York Times bestselling novel The Prophets, which won the 2022 Edmund White Award for Debut Fiction, was a finalist for the 2021 National Book Award for Fiction, and was named one of the best books of 2021 by Time, Entertainment Weekly, USA Today, The Boston Globe, and The Washington Post, among others. His writings have been featured in The New York Times, Essence, and The Paris Review, as well as in the critically acclaimed anthologies Four Hundred Souls and The 1619 Project. He has also been a guest panelist for PRH’s online seminar for authors, Author University. This interview was originally conducted in June 2022 for Igloo, Penguin Random House’s internal news hub.

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The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.

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At Penguin Random House, our mission—to ignite a universal passion for reading by creating books for everyone—guides us daily. It fuels our desire to not only publish with excellence, but help narrow the gap between the world today and the world we aspire to, one that is more just, healthy, and equitable.

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