News for Authors

Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:

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We’re excited to announce the launch of the new Penguin Random House Banned Books Site to address the sharp rise in book bans and challenges across the country. The site is a centralized destination featuring customized resources for everyone who is interested in taking action against book bans, from librarians and teachers to authors, illustrators, booksellers, parents, and students. Whether you have ten minutes or ten hours to dedicate to this cause, we outline clear ways to make a difference in your community.

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What is Persona?

Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.

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From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.

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As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2022. We are excited to work closely with many of you in 2023, and to celebrate more coming accomplishments!

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This year, Banned Books Week felt like less of a celebration and more of a moral imperative, and our mandate at Penguin Random House to protect writers against censorship is more important than ever. As the book-banning epidemic continues to spread across the country, we remain committed to championing the open exchange of ideas and the power of narrative to broaden perspective and strengthen human empathy.

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Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.

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At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

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Bookstores offer key support for authors, and no one knows that better than Devin Rutland, an in-house sales rep who sells books to indies across the country. Read on to learn about Rutland’s newly created role and why the author-bookstore relationship is so fundamental to bookselling.

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Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

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