News for Authors

Five Things Authors Can Do to Support Their Marketers

by Neda Dallal|October, 2020

Even during difficult times like these, your marketing team is working hard to get your books into readers’ hands. Read on for some tips on what you can do to support your marketer, now and in the future. Read more

How to Stay Connected with Other Authors

by Phil Stamper-Halpin|September, 2020

Without the camaraderie surrounding in-person author events and conferences, it can be difficult to stay connected with other authors during this time. In this article, we go over tips for how to virtually connect with the author community through the COVID-19 pandemic and beyond. Read more

Eight Tips for Promoting Your Book Before Launch

by Phil Stamper-Halpin|July, 2020

The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more

How to Use Live Social Video to Reach Your Readers

by Richard Wylde|April, 2020

The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more

Roundup: Some of Our Most Popular Marketing Tips

by The Author Newsletter Team|March, 2020

Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more

Following the Buzz: Being Reactive on Social Media

by Phil Stamper-Halpin|December, 2019

Previously, we’ve helped you plan your social media campaigns, from promotional tweets to featuring your pet on Instagram Stories and everywhere in between. But in this article, we focus on how to be reactive on social media and how to find and interact with viral content. Read more

How to Win at Twitter

by Benjamin Dreyer|October, 2019

Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more

Frequently Asked Questions: How Do I Promote My Posts on Social Media?

by Phil Stamper-Halpin|October, 2019

As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more

Maximizing Your Author Presence on LinkedIn

by Neda Dallal|September, 2019

LinkedIn is a hugely helpful networking tool, but it might be difficult to figure out how to make this platform work for you as an author. Read on to learn how to maximize your profile and presence on LinkedIn so you can network with the best of them. Read more

Identifying Forms of Harassment on Social Media

by Phil Stamper-Halpin|July, 2019

As we mentioned in a previous article, on your social media accounts, you get to determine the line between general negative comments and hate speech, threats of violence, or obscene language. But as online discourse gets louder and messier, it becomes harder to draw that line. In this article, we define common types of online harassment and explain how to report and deal with each. Read more