News for Authors

Now Available: Author University Bonus Session Videos On Demand

by The Author Newsletter Team |January, 2022

After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.

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5 Social Media Tips for Authors in 2022

by Alyssa Castaneda|January, 2022

Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.

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Your Invitation to PRH Author University: Bonus Sessions with Social Hours

by The Author Newsletter Team |November, 2021

Penguin Random House is thrilled to invite you to Author University: Bonus Sessions, featuring a selection of breakout authors sharing their advice and insights on how to grow your reach via social media; events (virtual and otherwise); connecting with readers, booksellers, and influencers; and more. Author University is completely free and open to every Penguin Random House author.

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How to Protect Your Safety and Security on Facebook and Instagram

by Jacky Bethea|November, 2021

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry about. Bad actors can sometimes slip under the radar. We sat in on Facebook’s Safety School for Authors and learned six easy tips for authors who want to proactively put their online safety first.

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Meet the PRH Employee Ambassadors

by Kelsey Manning|October, 2021

In January 2019, our Consumer Marketing and Corporate Communications teams partnered to launch the Penguin Random House Employee Ambassador Program, with the goals of highlighting the voices and creativity of our talented employees, giving readers a behind-the-scenes look at what it’s like to work in publishing, and creating authentic content that promotes our wonderful books. Read more

Using Social Audio to Connect with Your Readers

by Kelsey Manning |September, 2021

A team of marketers and publicists across Penguin Random House recently conducted internal research and testing of the social audio landscape, and we’re excited to share some key takeaways. Dive in if you are curious!

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Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

Meet the PRH Consumer Marketing Team

by Kelsey Manning|May, 2021

Penguin Random House has the most robust consumer marketing team in the industry, so we thought it was time to give you a look behind the scenes at how we support you, your publishing teams, and your books. Read more

The Waiting Period: Five Tips for Maximizing Your Presence Before Book Promotion Begins

by Neda Dallal|April, 2021

Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! Read more

Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more