The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more
The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more
Whether you’re new to Penguin Random House or a seasoned member of our publishing family, you may want to look back on some of our most useful and popular marketing tips for authors from the past few years. Read more
Previously, we’ve helped you plan your social media campaigns, from promotional tweets to featuring your pet on Instagram Stories and everywhere in between. But in this article, we focus on how to be reactive on social media and how to find and interact with viral content. Read more
Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more
As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more
LinkedIn is a hugely helpful networking tool, but it might be difficult to figure out how to make this platform work for you as an author. Read on to learn how to maximize your profile and presence on LinkedIn so you can network with the best of them. Read more
As we mentioned in a previous article, on your social media accounts, you get to determine the line between general negative comments and hate speech, threats of violence, or obscene language. But as online discourse gets louder and messier, it becomes harder to draw that line. In this article, we define common types of online harassment and explain how to report and deal with each. Read more
Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more
Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more