News for Authors

How Authors Can Reach New Readers with Pinterest

by Phil Stamper-Halpin|March, 2023

Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.

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The Beginner’s Guide to YouTube

by Jacky Bethea|February, 2023

YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.

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How to Repurpose Content Across Social Media Platforms

by Jacky Bethea|January, 2023

Creating content for more than one social media account can demand a lot of your time and energy. Between the brainstorming, the need for consistency, and the work that goes into executing an idea, it can be easy to burn out very quickly. Setting boundaries, taking breaks, and rethinking what you prioritize can help—but what if there was a way to use the same content to fit several platforms at once? Let’s talk about cross-posting.

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TikTok Partners with Penguin Random House on New Book Tagging Feature

by Alyssa Castaneda|December, 2022

With more than 85 billion views and counting, #BookTok is one of TikTok’s most popular hashtags, featuring a vibrant, global community of people who share a passion for reading.

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Now Available: Author University Video on Demand

by The Author Newsletter Team |November, 2022

In October, the Author Portal team brought you the Author University Bonus Session “How to Create Great Content for Social Media.” The recorded session is now available on demand for your viewing pleasure on the Author Portal.

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Prep for Success with Facebook and Instagram Reels

by Jacky Bethea|November, 2022

Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.

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Your Invitation to the PRH Author University Bonus Session

by The Author Development Team |October, 2022

Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.

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Accommodating Visual Impairment on Your Social Channels

by Jacky Bethea|September, 2022

During the 2020 lockdown, many social media and website developers realized that their platforms did not accommodate visually impaired users very well, which led to a surplus of new accessibility features being added to these sites. If you would like to know more about how to accommodate blind and low vision readers, here are a few steps that you can implement on your various social platforms.

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How to Keep Momentum Up in the Months (and Years!) After Your Launch

by Neda Dallal and Phil Stamper-Halpin|August, 2022

After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.

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Here’s What’s New on Instagram

by Jacky Bethea|July, 2022

Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.

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