by Phil Stamper-Halpin|September, 2023
With more than 150 million members, Goodreads is the world’s largest community of readers. Read on for tips on how to reach more readers using your Goodreads Author account.
ARTICLES TAGGED Social Media
Your Book Can Shine on TikTok. I’ll Teach You How.
by Jeffrey Marsh|June, 2023
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.
New Author Portal Feature: Get Your Personalized Author Playbook Today!
by The Author Development Team|May, 2023
Are you looking to expand your online presence, but don’t know where to start? The Author Development team is pleased to announce a new resource on the Author Portal, the Author Playbook. This short interactive experience features a six-question quiz designed to assess your goals for and comfort level with community-building online. It then recommends three platforms to consider leaning into and offers a playbook with best practices for each.
Six Tips for a Social Media Cover Reveal
by Neda Dallal|April, 2023
The cover reveal is a favorite piece of the marketing campaign for many authors, but there are many moving parts involved to make it a success. You’ll work closely with your marketing team on the reveal, so be sure to maintain regular communication with them to figure out what’s possible. Every author’s social media following is different, and your team will be a great resource in determining what assets and avenues make the most sense for your reveal.
How Authors Can Reach New Readers with Pinterest
by Phil Stamper-Halpin|March, 2023
Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.
The Beginner’s Guide to YouTube
by Jacky Bethea|February, 2023
YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.
How to Repurpose Content Across Social Media Platforms
by Jacky Bethea|January, 2023
Creating content for more than one social media account can demand a lot of your time and energy. Between the brainstorming, the need for consistency, and the work that goes into executing an idea, it can be easy to burn out very quickly. Setting boundaries, taking breaks, and rethinking what you prioritize can help—but what if there was a way to use the same content to fit several platforms at once? Let’s talk about cross-posting.
TikTok Partners with Penguin Random House on New Book Tagging Feature
by Alyssa Castaneda|December, 2022
With more than 85 billion views and counting, #BookTok is one of TikTok’s most popular hashtags, featuring a vibrant, global community of people who share a passion for reading.
Now Available: Author University Video on Demand
by The Author Newsletter Team |November, 2022
In October, the Author Portal team brought you the Author University Bonus Session “How to Create Great Content for Social Media.” The recorded session is now available on demand for your viewing pleasure on the Author Portal.
Prep for Success with Facebook and Instagram Reels
by Jacky Bethea|November, 2022
Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.