News for Authors

Now Available: Author University Video on Demand

by The Author Newsletter Team |November, 2022

In October, the Author Portal team brought you the Author University Bonus Session “How to Create Great Content for Social Media.” The recorded session is now available on demand for your viewing pleasure on the Author Portal.

Read more

Prep for Success with Facebook and Instagram Reels

by Jacky Bethea|November, 2022

Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.

Read more

Your Invitation to the PRH Author University Bonus Session

by The Author Development Team |October, 2022

Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.

Read more

Accommodating Visual Impairment on Your Social Channels

by Jacky Bethea|September, 2022

During the 2020 lockdown, many social media and website developers realized that their platforms did not accommodate visually impaired users very well, which led to a surplus of new accessibility features being added to these sites. If you would like to know more about how to accommodate blind and low vision readers, here are a few steps that you can implement on your various social platforms.

Read more

How to Keep Momentum Up in the Months (and Years!) After Your Launch

by Neda Dallal and Phil Stamper-Halpin|August, 2022

After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.

Read more

Here’s What’s New on Instagram

by Jacky Bethea|July, 2022

Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.

Read more

How to Make and Maintain Connections through LinkedIn

by Jacky Bethea|June, 2022

LinkedIn is an underrated method of meeting other authors. It’s a great space for keeping up with author events and upcoming book releases. It comes highly recommended by business authors. Not to mention, LinkedIn makes adding someone to your network as simple as the click of a button. But truly making and maintaining a connection can be a bit trickier. Here are some tips to help you make LinkedIn connections that last.  Read more

How to Take Your Own Book Photos at Home

by Jacky Bethea|May, 2022

Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.

Read more

TikTok Tips from the Booktokers Reimagining the PRH Account

by Kelsey Manning |March, 2022

Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.

Read more

Now Available: Author University Bonus Session Videos On Demand

by The Author Newsletter Team |January, 2022

After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.

Read more