News for Authors

It’s an incredible feeling when readers finish your book and immediately want to find you online to see what you’re working on next. The last thing you want is to lose a connection with an enthusiastic reader because your platforms present unnecessary obstacles.

Whether your audience gravitates toward your Instagram, searches for your author website, or looks for your newsletter sign-up, the best way to thank them is to make sure your online presence is as easy to locate and navigate as possible.

If you are looking to build a seamless online presence, let us show you how to avoid some common visibility and accessibility mistakes.

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Hosting a Reddit AMA (Ask Me Anything) is a fantastic way to build hype for an upcoming book and establish yourself as a thought leader. However, Reddit isn’t your average social media platform. It is a community-driven ecosystem with a high demand for authenticity. If you want to win over this discerning audience, you need a strategy. Here is how to prepare for, launch, and manage a successful Reddit AMA.

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Broadcast channels are a feature unique to Instagram that can offer authors opportunities to quickly and easily connect with their most dedicated readers. Here’s how authors can leverage this feature to enhance their presence and engagement on the platform.

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When it comes to connecting with potential readers online, most social media platforms have specific primary audiences. TikTok is great for the young adult and romance spaces. LinkedIn can be perfect for business, self-help, and journalism. What if there was a website with a curated space for every audience? Reddit may be the answer.

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In this newsletter and through Author University events, we at Author Development have frequently recommended forming connections with readers and bookish content creators to help build your audience. When you’re starting out, forging those connections can be tricky. To help, we spoke with three bookish content creators about how they prefer to interact with authors online.

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Live video is becoming an increasingly popular feature of social media apps—and while it may not feel like an obvious medium for an author, there is a lot to be gained from getting into it. Its casual nature allows an intimate and natural way of communicating with an audience. If you think livestreaming might be something worth looking into, here are some tips to get you started!

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In the constantly evolving online landscape, it can be difficult to keep up on how to avoid the threats out there. GLBTQ Legal Advocates & Defenders (GLAD Law) is a leading legal services and civil rights organization dedicated to justice and equality for LGBTQ+ people and people with HIV. We’re passing along some tips from their new Digital Safety Guide on the best ways to protect your personal information.

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With almost twenty years of history, YouTube remains at the forefront of video sharing on the internet. Naturally, it has garnered audiences for many different topics, but YouTube’s bookish community in particular is thriving. Since the platform is such a frequently used tool for consumers, authors can leverage it to connect with new readers.

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The landscape for social media platforms has undergone a lot of changes in the last few years. In the rush, a few new platforms have risen to the surface. Check out this mini guide to some of these new platforms, and some best practices to help you find your footing if your curiosity is piqued!

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Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.

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