News for Authors

How to Use Live Social Video to Reach Your Readers

by Richard Wylde|April, 2020

The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more

5 Steps to Making a Great Smartphone Video

by John Clinton|September, 2016

Making videos using a smartphone is a relatively simple and economical way to create valuable content. In fact, depending on the goal of the video, smartphone videos can often be more appropriate than slick professional videos. Smartphone videos can feel more personal and authentic, as you are talking directly to your readers. While viewers are generally forgiving when it comes to quality expectations, there are several things you can do to ensure yours hits a comfortable quality threshold. Read more

5 Steps to Creating Great Digital-Video Metadata

by John Clinton|April, 2016

As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more

New Year’s Resolution for Authors: Find Your Social Media Joy

by Brandi Larsen|January, 2016

With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more