by Grant Griglak |May, 2023
Re-creating childhood memories… A new era for masculinity… Exploring AI’s potential… Understanding the neurodivergent experience… What’s on consumers’ minds for Summer 2023? Read on to learn more.
ARTICLES TAGGED trends
PRH Consumer Marketing Launches Slow Down, Read a Book
by Penguin Random House U. S.|October, 2022
Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.
Media & Reading Trends Among Middle-Graders & Teens
by Alison Wallach|August, 2022
Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.
Moments: Publishing Trends and Key Occasions for Fall 2022
by Grant Griglak |July, 2022
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Here’s What’s New on Instagram
by Jacky Bethea|July, 2022
Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.
A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years
by Phil Stamper-Halpin|May, 2022
Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.
Summer Moments 2022 Is Here!
by Grant Griglak |March, 2022
Seeking content from all over the world . . . grappling with the realities of the climate crisis . . . dealing with existential challenges facing the nation . . . Read on to learn more about Moments.
Moments: Publishing Trends and Key Occasions for Spring 2022
by Grant Griglak |December, 2021
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Moments: Publishing Trends and Key Occasions for Fall 2021
by Grant Griglak |September, 2021
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2021, a report that predicts consumer sentiment and behaviors during the coming quarter. Read more
Summer Reads: Six Sales Trends This Season
by Phil Stamper-Halpin|June, 2021
As many parts of the world begin to open up again, another reading-filled summer is about to unfold. Keep reading to find out what’s driving this summer’s reading trends, from “BookTok” favorites to the art of canning and preserving. Read more