At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights recently released Moments Fall 2023, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.
Re-creating childhood memories… A new era for masculinity… Exploring AI’s potential… Understanding the neurodivergent experience… What’s on consumers’ minds for Summer 2023? Read on to learn more.
Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.
Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Instagram is always rolling out new features to improve their app and help creators optimize their experience. Sometimes it can be hard to keep up! Here are some recent updates to the platform that you may not know about.
Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.
Seeking content from all over the world . . . grappling with the realities of the climate crisis . . . dealing with existential challenges facing the nation . . . Read on to learn more about Moments.