At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2021, a report that predicts consumer sentiment and behaviors during the coming quarter. Read more
As many parts of the world begin to open up again, another reading-filled summer is about to unfold. Keep reading to find out what’s driving this summer’s reading trends, from “BookTok” favorites to the art of canning and preserving. Read more
The world is noisy—with all the books, music, and TV shows released daily, we know it can feel daunting for readers to decide what to tune in to next. That’s why Penguin Random House is rolling out Today’s Top Books, a custom-built website that uses data to serve up the five trending books of each day. Read more
As the end of 2019 approaches, we take a look back at major trends that resonated with readers this year. Keep reading to learn about some of the biggest PRH sales trends of 2019. Read more
The past decade in book publishing has been a fascinating time for readers, retailers, authors, and publishers alike. The rise of digital, the self-publishing boom, and significant competition from other media products have all changed the landscape of the industry. Read more
A lot has changed in the relationship between graphic novels and librarians or educators over the past decade. The Penguin Random House Library Marketing team is excited to report on the growth of graphic novels in their channel. Read on to learn more about the ways graphic novels for young readers are on the rise. Read more
While beachgoers and staycationers alike get ready for warmer weather, one item ties us all together: a good book. As we reach the second half of the year, we take a look at the genres and books that are trending this season. Read more
In July, we gave our authors a peek into our top five summer sales trends. In this article, we zoom out a bit and take a look at the entire year, reviewing some of the top sales trends at Penguin Random House throughout all of 2018. Read more
Between school, work, and other hobbies or responsibilities, it’s hard for some to find time to read all of the titles on their growing to-be-read list. That’s why, for some readers, the summer is the perfect time to relax and escape into the pages of a good book. In this article, we take a closer look at what’s trending this summer. Read more
Serialized fiction has had a place in the literary canon for hundreds of years—perhaps thousands if we consider Scheherazade weaving cliff-hangers night after night to outlast her husband’s cruel marital policies. Read more