At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2025, a report that anticipates consumer sentiment and behaviors we may see during the coming quarter.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2025, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Across three sessions this year, Author University hosted hundreds of guests to discuss insights on various parts of the author life. We’ll be back with more live sessions in the new year—but if you’re unfamiliar with Author U seminars or missed any of the live sessions this year, we’re looking back at our 2024 panels with some key tips and takeaways to get you started!
The PRH Consumer Marketing Team is thrilled to announce the continuation of our year-end campaign tradition with The Year in Books 2024: Gift & Gather!
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2024, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.
The Reader Lounge, a PRH Research Community, is a rebrand of Penguin Random House’s proprietary in-house research panel, where avid readers share their unique perspectives on their preferences, reading behaviors, trends, and other topics relevant to book publishing. It is used in a variety of ways, from testing concepts to genre studies to learning more about consumer needs.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights recently released Moments Fall 2023, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.