News for Authors

Growing Inclusive Audiences with The Reader Lounge, a PRH Research Community

by Penguin Random House U. S.|February, 2024

The Reader Lounge, a PRH Research Community, is a rebrand of Penguin Random House’s proprietary in-house research panel, where avid readers share their unique perspectives on their preferences, reading behaviors, trends, and other topics relevant to book publishing. It is used in a variety of ways, from testing concepts to genre studies to learning more about consumer needs.

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A Look Into the Inclusive Image Campaign

by Carolina Meurkins|March, 2023

As part of the companywide DE&I effort to increase diverse representation in the content we acquire, publish, and market, Penguin Publishing Group’s Multicultural Marketing team produced the Inclusive Image Campaign from November 2022 through January 2023. This multi-title campaign focused on the use of diverse and inclusive lifestyle images to reach multicultural readers, as part of a larger series of research and development campaigns that tested strategies to reach a broader, more inclusive audience.

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In Conversation with the Experts: The Future of Multicultural Marketing

by Susette Brooks|December, 2021

My colleagues and I have been anxiously awaiting the holiday season, since it’s the perfect time to slow down and reflect on the year past. Now that the holidays are upon us, I contacted multicultural marketing experts Anthony Key, director of multicultural marketing for Penguin Random House, and Christine Hung, executive director of audience development for Knopf Doubleday, to chat about the future of multicultural marketing. Here are some insights from our conversation.

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Penguin Random House Celebrates the Contributions of Our Latinx and Hispanic Authors

by Anthony Key|October, 2021

In celebration of Latinx & Hispanic Heritage Month, Penguin Random House has launched #IAmLaCultura! This campaign celebrates Latinx and Hispanic authors whose stories are redefining identity and shaping culture. As we continue our mission of bringing new and diverse audiences into the Penguin Random House universe, we want to showcase a range of stories across the Latinx and Hispanic diaspora. Read more

An Introduction to Multicultural Marketing

by The Author Newsletter Team|October, 2021

At Penguin Random House, we recognize that our book buyers are individuals with a wide range of intersectional identities. Those identities—formed within the social and political constructs of race, ethnicity, nationality, religion, gender, sexuality, and even geography—help inform their experiences and drive many of their choices. While many factors affect consumer behavior, PRH understands cultural identity is an important touchstone as we seek to better understand the needs of our readers. Read more

An Interview with Anthony Key, Penguin Random House’s New Director of Multicultural Marketing

by Kelsey Manning|March, 2021

PRH recently welcomed Anthony Key as our new director of multicultural marketing. In this Q&A, we’ll get to know Key, his vision for PRH and publishing as a whole, and his dedication to the pursuit of getting books into the hands of all readers. Read more