Our marketers know that if we want to engage the next generation of readers, we need to be active on TikTok. That’s why the PRH Consumer Marketing team is excited to announce that we’ve partnered with two amazing TikTok influencers—Kimberly Nwokorie and Simone Siew—to reimagine the Penguin Random House account to maximize current book sales while creating future demand for our authors and books.
In May, Kimberly Ayers Shariff joined PRH as EVP, Director of Strategy for Diversity, Equity & Inclusion. In this newly created role, which reports directly to Madeline McIntosh, CEO of PRH US, with a seat on the U.S. board, Kimberly will lead PRH’s implementation of its company-wide DE&I Strategic Plan and help develop a broad-based vision for the company’s future, ensuring the creation of books for everyone, by everyone, out of a culture where all feel welcome and empowered to fully participate in the process. We sat down with Kimberly to ask about her vision for the company’s DE&I work, her goals for our collective journey, and what she sees as the biggest opportunities and challenges ahead.
PRH recently welcomed Anthony Key as our new director of multicultural marketing. In this Q&A, we’ll get to know Key, his vision for PRH and publishing as a whole, and his dedication to the pursuit of getting books into the hands of all readers. Read more
Whether you’re at a bookstore or a conference, you’ll likely find yourself on stage as part of an author panel at some point in your career. In this article, we’ll dig into how to prepare for the experience. Read more
As we enjoy the remaining days of summer, here are some reading picks our U.S. CEO recently offered that transcend the seasons. Read more
When you’re the CEO of the biggest book publisher in the country, you’ve got a pretty long books-to-read list! Our undaunted leader/reader, Madeline McIntosh, gives us a peek at some of her favorite recently published books—novels, business titles, memoirs, and everything in between. Find something fresh to enjoy, recommended by someone who seriously, seriously reads books. Read more
As the publishing industry continues to evolve, the managing editorial department remains crucial to the life of a book. We spoke with Meredith Dros, Executive Managing Editor of Penguin Publishing Group, for a behind-the-scenes look at what goes on in the world of your managing editors, and how their group works to prepare your book for publication. Read more
Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more
Our newly announced CEO of Penguin Random House U.S., Madeline McIntosh, comes from a book-loving background. She has worked at PRH for more than twenty years in a variety of capacities, from editorial to digital and from sales to audio, from serving as chief operating officer to, most recently, overseeing the Penguin Publishing Group. Read more
One of the best ways to interact with fans is to answer their questions directly. Did you know that you can easily host a Facebook Author Q&A? With 83 percent of all time online in the United States spent on Facebook (source: Comscore), the platform is a must for authors looking to build a presence and engage with readers on social media. Read on to learn about Facebook Author Q&As and tips for maximizing your presence on Facebook.