News for Authors

Celebrating Ten Years of the Author Newsletter: A Letter from PRH U.S. CEO Madeline McIntosh

by Madeline McIntosh|May, 2022

Dear PRH authors and illustrators,

This month marks the tenth anniversary of this newsletter and of our Author Portal. While one decade is just a blink in the history of books, so much has happened in our community in the past ten years that we don’t want to miss the chance for a little commemoration. Read more

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A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years

by Phil Stamper-Halpin|May, 2022

Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

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How to Promote Your Virtual Event

by Neda Dallal|June, 2020

If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more

The Author’s Experience: How to Visit with Book Clubs

May, 2020

Jill Santopolo is vice president and associate publisher of Philomel Books, as well as the bestselling author of the novels More Than Words and The Light We Lost (a Reese’s Book Club pick). In this article, Santopolo offers tips on how to make your experience as a book club guest worthwhile for all involved, whether you are joining a local gathering or tuning in via video conference. Read more

PRH’s First-Ever Book Fair for Grownups

by The Author Newsletter Team|January, 2020

Few childhood events evoke as much nostalgia as the elementary-school book fair. Read on to learn how Penguin Random House captured that unmistakable, magical feeling at our first-ever Book Fair for Grownups on Saturday, November 23, at Lightbox in New York City. Read more

Best Practices for Participating in Author Panels

by Phil Stamper-Halpin|January, 2020

Whether you’re at a bookstore or a conference, you’ll likely find yourself on stage as part of an author panel at some point in your career. In this article, we’ll dig into how to prepare for the experience. Read more

What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

All About Media Speaking Engagements

by Phil Stamper-Halpin with Craig Burke|January, 2017

In December, we hosted a webinar on media speaking engagements with Craig Burke, Director and VP of Publicity for Berkley. He answered frequently asked questions about preparing for media speaking engagements of all kinds. Read more