If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more
Jill Santopolo is vice president and associate publisher of Philomel Books, as well as the bestselling author of the novels More Than Words and The Light We Lost (a Reese’s Book Club pick). In this article, Santopolo offers tips on how to make your experience as a book club guest worthwhile for all involved, whether you are joining a local gathering or tuning in via video conference. Read more
Few childhood events evoke as much nostalgia as the elementary-school book fair. Read on to learn how Penguin Random House captured that unmistakable, magical feeling at our first-ever Book Fair for Grownups on Saturday, November 23, at Lightbox in New York City. Read more
Whether you’re at a bookstore or a conference, you’ll likely find yourself on stage as part of an author panel at some point in your career. In this article, we’ll dig into how to prepare for the experience. Read more
From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more
Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more
Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more
In December, we hosted a webinar on media speaking engagements with Craig Burke, Director and VP of Publicity for Berkley. He answered frequently asked questions about preparing for media speaking engagements of all kinds. Read more
From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. Read more
There’s nothing more rewarding than connecting with fans at readings and speaking engagements. But this can also be nerve-racking, because not everyone is a natural public speaker. Whether you’re planning on speaking at a smaller event such as a book club or at a large conference, experts from the Penguin Random House Speakers Bureau and publicity teams share tips to help you own the room and make a lasting impression.