News for Authors

A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years

by Phil Stamper-Halpin|May, 2022

Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

Marketing Tips

You may have noticed that each month, we include at least one Marketing Tip. The PRH Author Newsletter works with experts within the company to provide publicity and marketing resources to all our authors. In essence, we help authors help themselves by answering the myriad questions authors have about marketing, publicity, and social media. Because of this, these articles are often the most popular every month. Here are a few standouts:

 

CEO Announcements for Major Events

Though the PRH Author Newsletter was initially developed to provide tips and advice, we quickly learned that our mailing list was also one of the most efficient ways to get news out to all of our authors directly from PRH corporate.

 

Behind the Scenes at PRH and Other Popular Articles

 

From its humble beginnings, the author newsletter has sprawled to a mailing list of nearly 13,000 PRH authors and 1,500 agents. It’s been an honor assembling, coordinating, and distributing these mailings over the last decade. If there’s anything you’d like us to cover in a future article, reach out to us at portaladmin@penguinrandomhouse.com—we’d love to hear from you!

 

Phil Stamper-Halpin is Associate Director, Author Development for Penguin Random House.