News for Authors

Behind the Scenes: A Q&A with Penguin Random House Audio

by Neda Dallal|March, 2019

As digital audio consumption continues to grow, the team creating our audiobooks continues to adapt. We sat down with Amanda D’Acierno, president and publisher of Penguin Random House Audio Group, to learn more about the inner workings of PRH Audio and the audiobook industry as a whole. Read more

Persona: How We Use Reader Segmentation to Extend Your Books’ Reach

by The Author Newsletter Team|March, 2019

To better understand readership in the United States, Penguin Random House initiated the company’s largest-ever market research survey to gain insight into readers’ motivations, discovery methods, preferences, and purchasing behaviors. Read on to learn how we use this information to get your books in the hands of more readers. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more