At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Read on to discover key consumer needs that have arisen in the past few unprecedented months, and learn how PRH is tracking them. Read more
In March, Penguin Random House issued a temporary open license, which was designed as an immediate measure during the coronavirus outbreak to connect our books directly with students and readers, while protecting the long-term value of our authors’ and illustrators’ intellectual property. In response to an increase in permission requests to use our titles, the open license simplifies the process for educators, librarians, and booksellers to conduct distance learning and read-aloud videos. Read on to learn more about the open license, which has been extended to August 31, 2020. Read more
The leadup to the publication of your book is an exciting time, but it can also leave you with a lot of questions. In this article, we list some top tips for how to promote your book in the months leading up to its launch. Read more