by Mina Park, Senior Analyst, Consumer Insights|January, 2013
Who are eBook consumers and what are their reading habits? These questions are frequently posed to the Random House Research and Analytics team, and fortunately we have some great sources for understanding this technology-savvy group. One of those resources is data that we acquire through regular surveys of U.S. book consumers, which we can filter to look solely at eBook consumers. This has enabled us to get a good picture of who they are and their attitudes toward books and reading. What emerges is a portrait of the highly engaged reader: avid readers across digital and print formats, and technology “fast-forwards” who are more accessible than ever via both online and offline touch points.
