It’s no secret that manga and graphic novels have been growing in popularity year over year, and that growth doesn’t show any signs of stopping. Every week, fans visit their local comic shop to pick up the latest comics, learn the latest news, and engage with passionate retailers and fellow fans alike. In March 2021, Penguin Random House launched a dedicated sales team to service this dynamic market and work with these incredible retailers.
Bookstores offer key support for authors, and no one knows that better than Devin Rutland, an in-house sales rep who sells books to indies across the country. Read on to learn about Rutland’s newly created role and why the author-bookstore relationship is so fundamental to bookselling.
As many parts of the world begin to open up again, another reading-filled summer is about to unfold. Keep reading to find out what’s driving this summer’s reading trends, from “BookTok” favorites to the art of canning and preserving. Read more
As the end of 2019 approaches, we take a look back at major trends that resonated with readers this year. Keep reading to learn about some of the biggest PRH sales trends of 2019. Read more
The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re undoubtedly familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams Sonoma, TJ Maxx, and more. Read more
While beachgoers and staycationers alike get ready for warmer weather, one item ties us all together: a good book. As we reach the second half of the year, we take a look at the genres and books that are trending this season. Read more
In July, we gave our authors a peek into our top five summer sales trends. In this article, we zoom out a bit and take a look at the entire year, reviewing some of the top sales trends at Penguin Random House throughout all of 2018. Read more
Between school, work, and other hobbies or responsibilities, it’s hard for some to find time to read all of the titles on their growing to-be-read list. That’s why, for some readers, the summer is the perfect time to relax and escape into the pages of a good book. In this article, we take a closer look at what’s trending this summer. Read more
As a company of book lovers, we understand that the holiday season is one of the best times for authors and readers alike to spread their love of reading to friends and family. Read on to learn more about the fun projects we’re working on to make everyone’s holidays a little bit brighter. Read more
From Apple launch events to Netflix viral campaigns, creating early buzz for a new product in any industry is key to its initial success. Read on to learn more about how marketing/media campaigns in support of pre-orders can help capture that early buzz in the book world. Read more