News for Authors

Consumer Marketing Continues Their Representing Asian Stories Campaign

by Penguin Random House|May, 2024

This May, the Consumer Marketing team is thrilled to continue our Representing Asian Stories campaign. We are observing Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and will continue our efforts through June.

We are excited to promote titles by our AANHPI authors with updates to existing lists on PRH.com, including Must-Read Books by Filipino and Filipino American Authors and Must-Read Stories by Indian and Indian American Authors. We will also be adding a new piece of content focusing on children’s and adult books by Native Hawaiian and Pacific Islander authors. Our promotion for these titles will include dedicated emails, social promotion, paid media support, organically searchable lists, and influencer outreach.

Our campaign this year will also include a giveaway in order to further our email acquisition efforts. We will be giving away a bundle of titles, including Real Americans by Rachel Khong and Memory Piece by Lisa Ko, as well as goods from Asian-owned brands. One lucky winner will receive a Dagne Dover backpack, a set of bowls from Wing on Wo & Co., bookends by SIN, and more!

We’re committed to inviting new and diverse readers into the Penguin Random House community by connecting with the AANHPI audience this month and throughout the year. We hope you’ll help amplify our efforts on your brand and personal social accounts using #RepresentAsianStories.

Helping Educators Meet Their Needs During the Pandemic

by Luis Diaz |September, 2021

As educators at all levels continue to adapt to an ever-changing educational landscape, ranging from distance-learning practices to varying hybrid models to being fully back in-person, Penguin Random House (PRH) Education has helped them meet their evolving challenges. We’ve developed new and exciting teacher-curated resources for the classroom and we continue to bring attention to our titles and authors at educational conferences, in a fully virtual presentation.

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A Year in Review: Top Book Trends of 2019

by Neda Dallal|December, 2019

As the end of 2019 approaches, we take a look back at major trends that resonated with readers this year. Keep reading to learn about some of the biggest PRH sales trends of 2019. Read more

2018 in Review: Top Five Sales Trends

by Phil Stamper-Halpin|December, 2018

In July, we gave our authors a peek into our top five summer sales trends. In this article, we zoom out a bit and take a look at the entire year, reviewing some of the top sales trends at Penguin Random House throughout all of 2018. Read more

How PRH.com Drives Discovery and Book Sales

by Neda Dallal|September, 2018

PenguinRandomHouse.com is a prime destination for readers and consumers alike. In this article, we detail the rising performance of PRH.com, some special features the site offers, and how we use the site to increase visibility of our authors’ titles. Read more

Summer Reads: Top Five Sales Trends This Season

by Phil Stamper-Halpin|July, 2018

Between school, work, and other hobbies or responsibilities, it’s hard for some to find time to read all of the titles on their growing to-be-read list. That’s why, for some readers, the summer is the perfect time to relax and escape into the pages of a good book. In this article, we take a closer look at what’s trending this summer. Read more

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